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TO THE POINT Reflections On A 10 Year Marketing Career By Paul Mwirigi I think I have come full circle. The slowly but dangerously growing small round 'pot' is not the only sign of this realization. But rather the fact that February 2018 earlier this year marked ten years of me working in the marketing profession. The journey has been full of learning and a humbling experience. Until my current paycheck is doubled, I will reserve the words 'rewarding experience' when that time comes. Growing up in Olympic Estate on the periphery of one of Africa's largest slum - Kibera - all ambition was melted and molded into three key words: To Do Better. Disclaimer: My parents, a career Journalist and dedicated City Council Nurse brought my three elder sisters and me, fashionably very well by sending us to the best schools their humble salaries could afford and never missing a beat to pay fees in full and in time! However, the setting we were in allowed us to interact with people who were less fortunate than us and so we grew up thanking God for what we had rather than what we didn't. Back to the story. Growing up around a large mass of people influenced my career choices, which made me dream of being many things - but never a Marketer. I wanted to be a Traffic Police Officer. Not for the benefit of managing traffic efficiently but because of the power yielded in their hands - ordering massive trucks and unruly Matatus to stop thanks to well-coordinated movements of five fingers. I wanted to be a Driver. Not for the benefit of moving people efficiently from So it wasn't a coincidence when my first paid job was a writing one. Writing love letters for some of my school colleagues in Meru High School who were challenged and couldn't put their thoughts in writing for a girl they fan- cied. Neither was it a coincidence when my second paid job was organizing club trips to other schools or key events in school over the term calendar. 72 MAL25/18 ISSUE one place to the other but because of the power yielded in their hands - managing to turn moving machines while changing gears in a seamless manner. I wanted to be a DJ. Not for the benefit of playing people their best music but because of the power yielded in their hands - mixing, scratching, selecting, pausing and generally controlling people's every move on a dance floor. So it wasn't a coincidence when my first paid job was a writing one. Writing love letters for some of my school colleagues in Meru High School who were challenged and couldn't put their thoughts in writing for a girl they fancied. Neither was it a coincidence when my second paid job was organizing club trips to other schools or key events in school over the term calendar. All my life, I have worked in areas that I have had a passion for; writing, events, communications, branding and leadership. It is no mistake that those childhood dreams and aspirations where nothing but a small reality of what I would do eventually – work with people. After all, isn’t marketing and communications about that, working with people? Paul Mwirigi is CIM and CIPR trained marketing and communications professional. You can commune with him on this or related matters via mail at: Paul. Mwirigi@gmail.com.