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IN THIS ISSUE 50 02 FIRST WORD 10 06 04 CROSSFIRE 20 18 12 ADVERTISING COMPLACENT MARKETING 24 26 30 CONVENTION CENTRE CORPORATE SCENE 36 DIVERSITY IN AFRICA CORPORATE SCENE CUSTOMER EXPERIENCE 42 44 68 THE MIND TEAMS CREDIT MANAGEMENT 75 88 TIDINGS THAT INSPIRE HEALTH MATTERS 90 BRAND PROMISE 70 34 72 34 73 COACHING CLIENT SERVICE |Big Data |Big Data TO COACHING THE POINT MARKETING EVOLUTION Application In Elections Application In Elections 81 NEGOTIATION 83 ALTERNATIVE DISPUTE RESOLUTION LAST WORD SPORTS MARKETING 86 60 MARKETING MARKETING INFORMATION BIG DATA YOUTH ENTREPRENEURSHIP 56 79 77 TALKING POINT LEADING YOU PERSPECTIVE INNOVATION 66 STREETWISE MARKETING CONVENTION CENTRE