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different sectors. mSurvey works with many leading brands including Safaricom Limited, Java, KCB Group, Coca-Cola, and Chloride Exide. Businesses using mSurvey know exactly what products and services are working and how they can improve on the troubled points within their operation. These businesses then implement these changes to make sure that they capture you as a customer for a long time relationship. In this instance the customer also knows that their feedback counts. As a customer you spend money on a product, and should have a say on how the product works for you; for the very first time you can do that! One of the key operational metrics mSurvey provides is the Net Promoter Score (NPS), a globally recognized customer loyalty metric for businesses to know exactly what they need to keep doing right. mSurvey’s Voice of the Customer product enables your business to engage with your customers every day, allowing your business to see what your customers are saying and helping you make decisions Businesses using- mSurvey know exact- ly what products and services are working and how they can im- prove on the troubled points within their operation.These businesses then im- plement these chang- es to make sure that they capture you as a customer for a long time relation- ship. In this instance the customer also knows that their feedback counts. based on your customer’s needs. It is the only time a business gets to truly understand the entire customer journey. Some of the more recent milestones the company has had include having successfully launched themselves in Nigeria, and attracting new investors supporting the vision of real-time consumer feedback... “We are fortunate to have Safaricom Limited as investors, Ursula Burns who is the chairman and former CEO of Xerox as an investor, and the founder of the number one business metric the Net Promoter Score (NPS) in the world is also an investor and board member. These are all significant milestones for us,” adds Kenfield. Riapius Magoma is a budding marketer with interest in writing and currently runs the administration unit of Marketing Africa Limited. You can engage with her on this or related matters via mail at: Riapiusm21@gmail.com.