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executives, administrative assistants on a need basis. Interestingly, these companies would reduce the number of drivers and sign up Uber or Sendy services, meaning they want the services but not the liability. The same thing is happening with other professional services like sales, finance and auditing where agencies or individuals with the requisite skills would be outsourced to run projects or prepare reporting documents. This helps organizations in the sense that they would train the sales executives and the marketing professional contracted would be responsible for recruitment and getting the job done. This helps organizations focus on more strategic roles such as production, operations, customer care and stocking The millennials would be happy to be at an ac- tivation for a new soap or phone on Monday, put together an MBA paper for a manager on Tuesday, join a conference as a social media in- fluencer on Wednesday, do live marketing for alcoholic drink on Thursday, drive an Uber on Friday, and spend the weekend dancing on a road show truck all weekend in a political rally. without having to worry about whether sales personnel are at their stations. Should the sales assistants need more stock, a Sendy from the warehouse would deliver the stock within an hour. Large and small companies alike are embracing this gig economy full force to cut on costs. Smaller companies probably are more advantaged as they are now able to tap into these professional skills on a job-by-job basis. The greatest advantage of this gig economy would be the fact that small to medium sized organizations can now compete with large companies fairly and on the same platforms. For example, small to medium sized companies would outsource a professional financial company to prepare their tender documents in the same manner a large company would have a procurement team to prepare its tender documents. Looking at the final product, it would be difficult to tell the size of the SME as submissions from the large company and small company would both look professionally done. The gig system seems to be quite appealing to the current crop of millennials. They are of course connected 24/7, digital and exposed. They get bored easily and live microwave kind of lives. They have short attention spans and would not like anything that ties them down, including a job that requires then to show up at an office at 8am every day. Marketers have described them in many ways, using different words, but probably this characteristic is how we got into a gig economy in the first place. The millennials would be happy to be at an activation for a new soap or phone on Monday, put together an MBA paper for a manager on Tuesday, join a conference as a social media influencer on Wednesday, do live marketing for alcoholic drink on Thursday, drive an Uber on Friday, and spend the weekend dancing on a road show truck all weekend in a political rally. This group of people are the inventors and beneficiaries of this kind of work. They pick up ad-hoc roles on different days of the week and prefer this kind of 08 MAL25/18 ISSUE