In 2018 and for us in Kenya , there will be 2 ways of catching your favorite team at the World Cup – the FTA ( free-toair channels ) and pay TV . The FTAs will screen thirty-two ( 32 ) games out of the sixty-four ( 64 ) – which will all be shown on pay TV . This means your typical football fan may not be able to catch the action on the national broadcasts .
Effects of TV Rights on Sport
The biggest impact of TV rights has been providing alternative revenue channels to both sports federations and clubs . This has been growing phenomenally over the period of twenty years making sports properties some of the most valuable across the world .
Another impact is advancement in the media space . Due to competition to have a unique offering to each of the audiences in the different platforms , this has been a boon in advancements and new technologies in sports coverage .
There is a mixed feeling as to the effects on audiences – where some may argue a wider reach of audiences on the different platforms , others may say a decline in viewers due to reduced terrestrial reach on traditional TV . The jury ’ s still out there on this .
To some extent , due to the high revenues realized from sale of TV rights , players are now able to command high wages and pay from their respective clubs .
While it may border on the obscene to some , the potent of merging brands and media to sell these to audiences above , the pay is well worth it to the participants .
Overall TV rights have ensured that broadcasters and media companies have continually sought to grow their offering . With this it has meant developing partnerships and alliances to capture the best and valued sports properties .
Enjoy your favorite games in the upcoming World Cup from whichever channel it maybe . I ’ d hope TV rights and the whole space make more sense to you now !
Richard Wanjohi is a sports enthusiast who works as a market researcher by day and gravitates to sport by night . You can commune with him at : RWanjohi @ gmail . com , or @ RWanjohi .
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