brand. Across the three key promoted
stories, on social platforms alone, our
audience spent more than 9 years with
Gravity Light content. Impressive, but
astonishing when taking into account that
each animated story is over 4 minutes long.
The campaign transported GravityLight
from remote villages in Kenya to the world
at large, achieving more than 274m views
of the content in less than 6 weeks.
Announcing Shell as the winner of the
World Media Award for the Corporate
Influencer category, the judging panel
said, “This platform targeted an ambitious
audience of future influencers. It was a very
well thought through strategy, with