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True democratic independence and ideals cannot thrive in an environment of state controlled thought process. A great part of our attainment of true democratic independence was when the media was released from the stifling shackles of government control. When this happened in Kenya we thought we had arrived in nirvana and an age of true freedom and respect for the human right to free and unfettered access to information would open a freer and more open society that would create opportunities for all. But this was not to be. To draw a cynical comparison one just has to look at the church. When the people could not read and the priest was the sole arbiter of what the bible said people were kept in awe of God and his earthly mouthpiece-the priest. The minute the bible was released to the masses we had an explosion of religion as all and sundry scrambled to put forth their interpretation of the bible and in so doing religion became a business, and the fastest growing business in Kenya today for that matter. News has become a currency and the peddlers have realized that bad news sells and the more sensational the news, the more bucks they rake in. News for a purely commercial end is irre- sponsible and callous and should never happen and be allowed to flourish. Contrary to the tenets of the constitution where Kenya is supposed to be a secular nation we find that in practice the country is actually more of a Christian country where even in offices meetings are usually began with a word of prayer seeking divine intervention in business deliberations. The net effect in Kenya is that as the country gets more and more religious the country is getting more and more immoral and amoral. How this is possible in a country where the next building is likely to be a place of worship and church is not confined to Sunday’s beats comprehension. This is the same type of quandary that the media finds itself today. Technology has removed the hallowed profession of journalism from the tight grip of reporters and editors and anybody who owns a phone is a potential reporter. Add to this melee a hungry media looking for sensational news to sell their medium and the progressive hiring of unqualified media personalities and the growing cult of celebrities and you have the perfect mélange of misinformation. Today in the era of freedom of the press and multimedia we seem to be struggling ALLOY RIMS FROM AS LOW AS KSH 3500/- BATTERIES * Terms & Conditions Apply. BALANCING & ALIGNMENT SHOCKS Tel: 020 2220996, 2217648-52 · Cell: 0735 699000, 0722 227719 · Email: [email protected] · www.kingswaytyres.com NAIROBI · THIKA · MERU · MOMBASA · MALINDI · NAKURU · ELDORET · KISUMU · KAKAMEGA · KERICHO