actually right. Play, humor and laughter
are intrinsically inter-twined.
Being playful allows us to laugh more
and improves our sense of humor which
equally leads back to increased playfulness.
We have great respect in this country for
our local comedians; they’ve successfully
carved a niche for themselves and are
enjoying amazing returns including
financial.
Marketers know the power of humor
in communications and many local
comedians are being heard on radio
commercials and seen in our TV adverts.
A man or woman who can flirt with
clients and laugh with them is generally
able to get more customers in than one
who is not. We all know those people
who’re the life of the party, we love to
have them around us; undoubtedly they’re
blessed with the gift of humor.
The need for play is also backed by
science. Play helps improve creativity,
imagination, memory, problem-solving
skills, emotional well-being and mental
health. Play is also shown to trigger
70 MAL22/18 ISSUE
Play helps improve
creativity,
imagina-
tion, memory, prob-
lem-solving
skills,
emotional well-being
and mental health. Play
is also shown to trigger
the release of endor-
phins – the body’s natu-
ral feel good chemicals
– promoting an overall
sense of well-being, re-
ducing stress and even
temporarily relieving
pain.
the release of endorphins – the body’s
natural feel good chemicals – promoting
an overall sense of well-being, reducing
stress and even temporarily relieving
pain. I’m not even going to attempt to
discuss the neuroscience of play; that’s
just plain beyond me.
Basically, play is good and necessary for
adults because as we grow up, we don’t
cease to seek novelty and pleasure. King
Solomon would concur. In the book of
Ecclesiastes 1:8 he says, “the eye never
has enough of seeing, nor the ear its fill of
hearing” (NIV ).
In light of all the benefits as above, I’m
taking some steps to begin to purposefully
incorporate play in my life. I’d recommend
you do the same.
Embrace playfulness
Play is not silly at all and it’ll go a long way
in improving not just your health and your
outlook on life but also your relationships.
For the marketing professional having
good relationships is as critical as air is to
lungs.
Carve out time for play
We carve out time for food, exercise, time
with our children, amongst others. We
can certainly carve out time for play. And
remember play is play; the focus should be
on the activity not on an end result. Just