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IN THIS ISSUE FIRST WORD 50 02 08 12 06 16 14 TALKING POINT COMPLACENT MARKETING CROSSFIRE COVER STORY 36 38 BIOMETRIC TECHNOLOGY 24 22 20 CUSTOMER EXPERIENCE STREETWISE MARKETING COACHING 30 CORPORATE SCENE - NCIA GYN CHRONICLES CORPORATE SCENE - SARACEN MEDIA 42 40 BIG DATA 46 FAMILY MATTERS MANAGEMENT MEDIA SCENE 48 R E S E A R C H I N DIVERSE AFRICA 56 62 34 64 CREDIT MANAGEMENT SHOPPER MARKETING HEALTH MATTERS 34 66 AFRICA FORUM 2018 22 & 23 February Nairobi, Kenya Kempinski Villa Rosa Hotel 68 72 74 COACHING |Big Data Application In Elections 76 COACHING |Big Data EFFECTIVE ADVERTISING Application In Elections 78 in proud association with our event partners MARKETING EVOLUTION 82 LEADERSHIP ADVERTISERS PUBLIC RELATIONS 84 LEADERSHIP TIDINGS THAT INSPIRE 86 CORPORATE GOVERNANCE PROCUREMENT RAINMAKERS 90 SPORTS MARKETING 94 LAST WORD