latest mall or any other new monetary
opportunity the slays have it on their tab. Differences between Kenyan
and Nigerian Slay Queens
Apart from obvious things like back to
school and holidays my informed guess
is that slay queens are ahead of business
world in terms of trend hunting and
spotting new opportunities. They literally
know the cash flow patterns of their target
group. When carrying out segmentation studies
we have to keep insisting that Africa is
not one market. The same applies to slay
queens whereby there is a huge difference
between the ones in Kenya compared to
the Nigerian ones.
Goofing is Effortless and Part
of Life
This target is not worried about goofing;
there are actually so many jokes about
this.
One of the common goofs has to do with
spelling mistakes which are so rampant
that when a slay decides to send an
important message the haters sometimes
pick such mistakes and make a big deal
of it.
The lesson here is that it is better to make
an effort than to do nothing. Use mistakes
as a learning opportunity and move on
quickly, remembering that the only reason
you attracted attention in the first place is
because you mean something!
According to James Kahonge of Nairobi
News “if you think the Kenyan slay
queen is bad ass, the Nigerian version
is a kettle of fish, Nigerian Slay queens
are career women, wheeler dealers and
oil entrepreneurs. Kenya slay queens are
broke”
He further explains that a Nigerian slay
is bold and cocky, has no esteem issues,
can host a TV show, run her own YouTube
channel or start a magazine. There is no
comment about the nature of content, we
are just saying that they take the slaying
to another level.
Fake it Until You Make it
As seen above slaying is about looking the
part regardless of whether you have made
it or not. Faking it requires a lot of effort
before one can see the light at the end of
the tunnel, in this case slay queens are not
faint hearted they hustle hard to look the
part.
What is Good for the Goose is
Good for the Gander
There is an emerging segment in terms of
slay kings. The best indicator of success
is imitation; in this case there is an
emerging segment that doesn’t believe in
re-inventing the wheel they want to take
the slay queen book and perfect it as slay
kings. At this juncture I would only like
to wish them luck as we spare there story
for another day as the segment grows to
be significant.
Boniface Ngahu is a seasoned marketing
research expert and runs the Talking
Point column in Marketing Africa
magazine. He is the Marketing Director
of SBO Research. You can commune with
him on this or related matters via email at:
[email protected], or follow
him on Twitter @bngahu