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MAL /21/17 FIRST WORD On A Year That Was Marketing Africa limited P. O. Box 36481- 00200 Nairobi, Kenya Cell: +254 - 717 - 529 052 Email: [email protected] TANZANIA Marketing Africa limited Cell: +254 - 717 - 529 052 Email: [email protected] UGANDA Marketing Africa limited Cell: +254 - 717 - 529 052 Email: [email protected] MARKETING AFRICA TEAM EDITORIAL CONTRIBUTORS DESIGN & LAYOUT William Kalombo, Mutua Mutua, Riapius Magoma ,Stephen Waweru, Harliet Njenga, Kennedy Odongo Mutua Mutua Herman Githinji Evans Majeni Diana Obath Boniface Ngahu Carolyne Gathuru Thrity Engineer-Mbuthia Timothy Oriedo Soumya Saklani Billy Etale Eugene Wanekeya Dr. Maureen Owiti Catherine Kiiru George Mbithi Flavor Mangula Aggrey Oriwo Ben Asoro Kepha Nyanumba Robert Wamai Wasilwa Miriongi Dr. Clifford Ferguson Isaac Ngatia Irene Mbonge Jeniffer Mwangangi-Ayoti Dr. Kellen Kiambati Matshona Dhiliwayo Felix Okatch Richard Wanjohi EKAR 83 Place, Kabarnet Road P. O. Box 25288 - 00100 | Nairobi, Tel: +254 - 20 - 200 0583, +254 - 711 - 409 860 / 735 - 497 627 Email: [email protected] Web: www.ekarcommunications.com Marketing Africa Magazine is published by Marketing Africa Limit- ed. Views expressed in the articles and contributions are not nec- cessarily those of the publisher. The Publisher reserves all rights. Material may only be reproduced with prior arrangement and due acknowledgement to Marketing Africa Magazine MAL /18/17 FEEDBACK/ COMMENTS E: [email protected]: www.marketingafrica.co.ke @MarketingAfrica Marketing Africa 02 MAL21/17 ISSUE T here was once a song about Kenya that went like “Kenya Yetu Kenya Ni Nchi Ya Ajabu” which we have always felt would have been an excellent substitute for the national anthem if such a thing was possible because it caught the ethos of Kenya like no other song of that era. Those who remember the bad old days of mass sycophancy, when productive man hours were spent composing catchy tunes to the father of the nation exalting him as the glorious leader from heaven rather than an elected mortal will understand where we are coming from. Kenya is truly an amazing country and those who went through the harrowing experience of this year will attest that the resilience of the country and its capacity to weather a great deal of nonsense is to say the least amazing and only a Kenyan can stomach it. Okay, we admit that Zimbabwe had us stumped for a bit back there since they managed to upstage us and actually have a bloodless coup while we were having peaceful but bloody elections which did not make sense to anyone except probably the dead. The coup, which they were at pains to claim wasn’t a coup and somehow managed to outsmart the international community from condemning them for an unconstitutional change of power, would have been more like the stunts Kenya always try to pull off. Kenya is the only country where the citizenry demands teargas as proof that a peaceful demonstration has taken place and a refusal of a permit to hold an illegal gathering is actually a public permission for the demonstrators to gather and engage the police on constitutionality. The opposition has kept the government on its toes the whole year round with an array of demands, the first which was that they would not go into elections unless the sitting Kenya is the only country where the citizenry demands teargas as proof that a peaceful demonstra- tion has taken place and a refus- al of a permit to hold an illegal gathering is actually a public per- mission for the demonstrators to gather and engage the police on constitutionality.