Some hospitals, corporates, government
institutions and universities of course had
a head start over others when it comes
to biometrics but it is now becoming
a key selling point in new mobile
devices, laptops and vehicles hitting the
market, the preference being fingerprint
recognition and iris scanners.
The most notable application of
biometrics which I have found to be the
most interesting is in schools. Gone are
the days when teachers took roll calls with
a pen and register, today schools have
begun adopting biometric technology.
In Mvita Constituency for instance a
teacher stands at the door of the classroom
with an iris camera. Each students’ iris
picture is linked to their personal file.
Once captured, the system sends a text
message to the parent notifying them that
their child has arrived in class.
Photo Courtesy of BioSIM Co. Ltd
truancy which is a menace in the coastal
region. Amazing! Isn’t it? This technology
has been adopted in various schools in
Mombasa, Meru and Laikipia Counties.
The same is done in the evening as the
pupil leaves school. In the event a pupil
does not show up in school, after roll call,
within minutes the system detects that
his/her iris picture has not been captured
on that day and automatically sends a text
message alerting the parent that the child
did not show up in school. The application of biometrics is limitless,
therefore as marketers it is important
to think outside the box as we identify
new opportunities for such technologies
in Kenya. The fact that they offer extra
security features is obvious so we need
to focus on how relevant these security
features are to the needs of the client and
demonstrate that it is worth an investment
from them.
The constituency is piloting this
technology as a way of dealing with Most importantly, taking IEBC and
the KIEMS fiasco as an example, it is
important to educate the client on every
detail about the product to enable them
defend it should the need arise.
All in all, Kenya is proving once more that
we are the experts at adopting technology
by finding innovative ways of utilization.
Eugene Wanekeya is currently the
Communications,
Marketing
and
Advocacy Officer at I Choose Life - Africa
and
a
Marketing/Communications
Consultant. To get to interact and know
more about this trend spotter you can
reach him via mail at: GWanex@gmail.
com.
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