MAL 19/17 (MARKETING AFRICA) | Page 94

these claims and hoping to iron the Chinese football scene. On matters sports infrastructure, Chinese cities have sought to bid for major sporting events with the highlight of this being the 2008 Beijing Olympics Games. This sports renaissance was an important milestone to announce the Chinese ‘dragon’ of the 21st century. Beyond their local space, the Chinese made deliberate moves into Africa and other developing economies to form the core of infrastructural projects. With what pundits call stadium diplomacy, the Chinese authorities undertake to finance the construction or maintenance of stadia, in exchange the government of the day signs off with Chinese contractors offering support and exposure to their own. There are over 40 stadia constructed or refurbished by Chinese contractors in the last 10- 15 years in Africa alone! In contemporary times, the Chinese aid focuses on themes of “equality, mutual benefit and no-strings attached”, according to China’s Information Office of the State Council. This form of committing foreign aid and subsidized loans makes the Chinese attractive to Government functionaries’ especially in Africa. This model revamped the Kasarani stadium right here in Kenya. There was an urgency to the process as Kenya had bid and won to host the last World Under-18 Athletics championships early in July. A successful event depending on how you view, though not without heavy Government subsidies – like the ‘free entry which saw the stadium fill to capacity in the last 2 days of the event. Old Is Gold? We pat ourselves on the back 92 MAL 19/17 ISSUE ‘‘ Back to our Asian partners. With the entreaties to our national governments to engage in exploiting opportunities for investing in Kenya and indeed in Africa, remember the populace will only accept to be blind for only so long. If there is no genuine public good in investing in such infrastructure, it will be a matter of time before the same public revolts and openly opposes any investments. To paraphrase Zig Ziglar, “You don’t build a stadium, you build people, and the people build the stadium’’ for hosting, an event of such magnitude even as the country prepares for a momentous election in August. It is important to note what the legacy of such huge infrastructure projects is and how the Government of China would support African governments. The only other major sporting event besides this that Kenya held was the Africa Athletics championships in 2010 and the All-Africa Games in 1987. Both events necessitated the construction and refurbishment of two of the largest sports edifices in Kenya. Besides the occasional tournaments such as the Safari Sevens, Africa Cup of Nations qualifiers and athletics meets, the venues usually go for long periods unused and in disrepair. Our current administration had promised five state-of-the-art stadia by 2017 while getting into government. In 2014-5, a baseline study was done on which venues were likely to be constructed or repaired; the process was both tedious and mired in both national and county diplomacy. Choosing whom to believe, we would think this was an overkill. TAs much as Kenya is a sporting powerhouse in the region and indeed in Africa, it would be prudent to look at what are the priorities – new investments in sports infrastructure or refurbishment and appraisal of existing stadia and sports facilit ies. This needs to follow with a deliberate effort to engage the youth and citizenry in sporting activities both as a recreational and career activity. Unfortunately, the disjointed efforts from the national government, county administrators’ as well as sports bodies has seen the country without a coherent sports and recreation policy guideline. Legacy And Not The Subaru … Perhaps one thing we ought to learn better from the Chinese or other ‘benevolent countries’ while developing our sports infrastructure is the legacy of these venues. Examples such as the London Olympics venues in 2012 which have either been converted into national sporting venues or sold