MAL 19/17 (MARKETING AFRICA) | Page 5

not realizing that the purpose of politics is to achieve economic ends. People do not live on ideology they live on economic activity. a skeptical and wary view of Kenya who to them epitomize all the ills of a capitalist economy of what they refer to as a dog eat dog society. Unfortunately as we have sadly come to realize, you cannot divorce politics from economics and the collapse of the East African economic bloc was due to our inability to harmonize competing political ideologies to achieve a common economic end. This is hardly an ideal combination of an economic bloc but the individual countries have realized that they need to cooperate. What they need to overcome is the political hurdles since they cannot escape the geographical proximity. Kenya chose the democratic route but failed to dismantle the colonial political infrastructure that was based mainly on a divide and rule strategy that pitted tribes against one another and created a lopsided national development blueprint. Fifty years on we have still not managed to shake off that terrible colonial legacy and create a true democratic state. We still define ourselves and our parties by tribe and engage in politics of entitlement rather than inclusion, the economy suffers. What we are struggling to implement has become clear and necessary to Rwanda, Burundi and South Sudan who have opted to join the East African Community, despite some language barriers, as their survival and growth as entities is tied to their neighbors. From this core the community influences the Democratic Republic of Congo, Malawi, Zambia, Somalia and Ethiopia and that is where the numbers start to become magical if only we can tame the divergent political systems in the bloc. Uganda chose a hybrid democratic system that was supposed to retain the kingdoms and create a British type of democracy. This system created many centers of political power and was inherently unstable and contentious. We have missed fantastic opportunities to create wealth and synergy by acting in competition rather than cooperation which is the real logic of forming an economic bloc. We have also failed to act in unison to solve regional challenges. It wasn’t long before this volatile situation exploded and Uganda became a country of coups and internal strife. Uganda today is still under de facto martial rule as the army is the real guarantor of their democratic model of government. Individual countries in the Community are building railways from the same suppliers but have failed to negotiate as a block to get favorable terms and prices. They have even failed to create synergistic connectivity to extend within the region. Tanzania was the most adventurous and chose a socialist ideology on the outset which had to be later revised as it failed mainly due to the collapse of the communist ideology which had as its main sponsors Russia and China. Individual countries are building roads, again from the same suppliers but have failed to have a regional master plan that connects the countries and creates the necessary conditions for trans- border movement and commerce. Tanzania’s reluctant adoption of democracy has seen it make great economic strides but has retained Individual countries have tiny airlines that have the potential of being a strong regional airline that has enough muscle ‘‘ We have missed fantastic opportunities to create wealth and synergy by acting in competition rather than cooperation which is the real logic of forming an economic bloc. We have also failed to act in unison to solve regional challenges.’’ to create a huge fleet and be a major player in the global aviation industry to the benefit of the region as a whole. Building the necessary infrastructure for economic take off is an expensive undertaking which will bear long-term benefits to all partners in the region as it reduces the cost of doing business and accessibility to markets. Economic integration in East Africa is not a nice to have proposition but a must have proposition if we are to move from the periphery of global economic activity and take our rightful position as a major player. The private sector needs to lobby the politicians to unlock the massive potential. Politics has far too much impact on economics to be left to politicians and their shenanigans. To fix our economies we need to first fix our politicians. Let us not allow the political narrow- mindedness of some leaders to deter the region from the economic enhancing integration we need!