MAL 19/17 (MARKETING AFRICA) | Page 46

COACHING YOU ARE GOING HOME: WHAT NEXT? By Thrity Engineer-Mbuthia I n Kenya today, there are different sectors feeling the impact of a rather difficult year. Businesses are struggling to meet their set targets, projected budget numbers are not in line with reality and there is a general feeling of doom and gloom, with most people wishing this year was over. Of particular note has been the banking sector, with news of different banks shutting down several branches across the country. Staff hear words like downsizing, restructuring, voluntary retirement which are some of the technical terms that suggest people leaving organizations. Some of these words tend to cause panic among teams. Breadwinners wonder how they will be able to pay school fees, rent and mortgages. Will they ever find another job? If so many sectors are going through this challenge, where will they find that job? There is the other question too, is it time for entrepreneurship instead of formal employment. Which option is the best? For those who have been in formal employment, the lure of self employment seems to be the solution to all problems. As a self employed person, you can be your ‘‘ If you are lucky enough to get an employer who supports your exit by giving you an opportunity to undergo training, that prepares you for the world outside, take the chance with both hands to learn a few things. You can also ask for support from an executive coach, who can help you figure out what it is that you really want to do.’ 44 MAL 19/17 ISSUE own boss, you can make the rules, you can work when you want and work with whom you want too. There is lots of money to be made. Perfect, isn’t it? Then why are so many small businesses struggling, with their owners hustling day in and day out? Perhaps they don’t know what they are doing. After all, you have been in a bank; you know how business should be run. Some readers, right about now have knowing smiles on their faces. Self employment is not for the faint hearted, they say. It requires resilience and hard work. It means working long hours, even odd hours. It means not knowing where the next payment is coming from, no monthly guaranteed income. There are moments of no money at all, and sometimes, moments where the money seems a lot. The contrast between formal employment and self employment is not without both options having pros and cons. Those who are making such decisions must make the right choice for them. There is no one-shoe-fits-all answer for everyone.