IN THIS ISSUE
50
74
04
01
FIRST
WORD
DOWN MEMORY LINE
On Intergration
84
COVER STORY | The
Curse Of Leadership
In Africa
08
10
90
CORPORATE PROFILE
|The Story Of Qwetu Radio
28
DIGITAL MARKETING |
Stand Out With Right Tone
Of Voice
RETAIL LANDSCAPE | Is
The Retail Landscape In Africa
Changing?
68
66
22
ONLINE NETWORK
MARKETING | Online Network
Marketing: Creativity Or Scam? MARKETING EVOLUTION
| Tips For The Reticent During
Networking Events
38
TO THE POINT | The Benefits
Of Professional Development Far
Outweigh Its Costs VOICE OF THE CUSTOMER
|Is Voice Of The Customer The
New Market Survey? LEADERSHIP|Strategy And
Business Environment
62 44 60
GYN CHRONICLES | The
Cholera Menace
BIG DATA | Industry Disruption
Indicators
20
34
32
48
42
COMPLACENT
MARKETING |The
Post Marketing Era: New
Marketing!
SPORTS MARKETING
| Chinese Sports Ensembles
And Their Legacy
EMPATHY IN LEADERSHIP |
Understanding Empathy: Becoming A
Great Leader
STREETWISE MARKETING | Retail
In Trouble
16
26
14
YOUTH LEADERSHIP
| Youth Leadership In
Corporate Kenya
82
TIDINGS THAT INSPIRE
| Healthy Spreads: An Alternative To
Butter And Margarine
CROSSFIRE | The Secret Of
Dealing With Any Unexpected
Situation.
72
COACHING | YOU ARE Going
Home: What Next
78
RAINMAKERS | Resilience
At Work
94
LAST
WORD
MARKETING PEOPLE |
Faculty Lecturer Simon Njuguna
Emerges Top Countrywide In
Cim Unit
CORPORATE GOVERNANCE|
Directors To Blame When
Companies Tumble Down
ADVERTISING PARTNERS
Kenya | Uganda | Rwanda | South Africa | Nigeria
DIGITAL AND BRAND
EQUITY | Leverage Digital To
Accelerate Growth Of Brand
Equity And Value
CREDIT MANAGEMENT
| Risks Of Signing A Personal
Guarantee