MAL 19/17 (MARKETING AFRICA) | Page 26

recent 1st degree graduate attending a doctors’ event may be interested in mastering in pediatrics. Therefore though mingling with others, he or she would want to concentrate on pediatricians and garner the contacts of at least 3 pediatricians. Acclimatize If it’s difficult for you to open up to other people then it’s likely that the same applies to new environments. Arriving about 15-20 minutes earlier to a networking event allows you to soak in the space and all its elements at a bearable pace. It also allows you to calm down and adapt so that by the time the event actually starts, you’re much more easy-going than nervous. Mind your body language We all know that our bodies are powerful communicators but unfortunately we generally forget this and give out cues unconsciously. Purpose to be conscious about your body language and remember a really cool acronym I came across recently, SOFTEN. Smile at people, it makes you seem welcoming, friendly and approachable. The Duchenne smile - smiling with ‘‘ If it’s difficult for you to open up to other people then it’s likely that the same applies to new environments. Arriving about 15-20 minutes earlier to a networking event allows you to soak in the space and all its elements at a bearable pace. It also allows you to calm down and adapt so that by the time the event actually starts, you’re much more easy-going than nervous.’’ not just your teeth but with your eyes as well – is especially effective in drawing people in. Have open arms. Hands akimbo, across your chest, behind your back, etc., all give people the hint, “Don’t talk to me.” Face and forward lean when talking to people. That means face them with your entire body and lean forward slightly as they speak. This tells people, “I’m interested in you and what you have to say.” Touch through handshakes. Handshakes are appropriate forms of human contact in the business context. One may argue that in some cases it may not be appropriate to give a handshake e.g. because of religious customs but this is a networking event so go on and shake hands. And remember, keep your handshake reasonably firm; it’s not about treating hands like they have Sulphur on them nor is it about crushing metacarpals. Maintain eye contact. Look at people in the eye when you speak to them, it makes you seem trustworthy and confident. It goes without saying also, don’t give creepy stares. Finally nod when speaking to someone. It lets them know that you’re listening and you’re interested. Go with a friend If you’re able to, go to the event with a person who’s more outgoing than yourself. They could help to connect you with others. This tip does come with a warning though, that friend is still human so he or she is also interested in his or her own pursuits. Reminds me of my days in school when I’d want to befriend a boy then I’d ask a girl to introduce us. Guess who the boy ended up liking …. Odd number circles People generally cluster in circles when conversing. 24 MAL 19/17 ISSUE