making life any easier for the job.
Social media and mobile
technology has only disrupted
the model while also offering
new layers and opportunities for
marketing.
Collaboration needed in the
post-marketing era is also a vital
ingredient of success. Needless to
say, your future customers have
been born into technology so
nothing is changing for the future
consumer. It is changing for the
present day marketing professional.
It is therefore not a deathbed
situation, but a metamorphosis
into a new kind of marketing.
way people react to it and engage
with it. We need to re-purpose our
marketing.
Resuscitating Marketing …
The role of marketing
professionals needs to evolve
because marketing as a profession
already has.
Marketers are more often too
obsessed with solving marketing
problems. Reality is that businesses
have business problems that
marketing needs to help solve.
They don’t have marketing
problems. A business has a
product it must sell, competition
for people’s attention is fierce.
1-4 page2.pdf
11:49 AM
We cannot stop
marketing to 1 9/16/16
Traditional
marketing doesn’t
people, we can only change the
work, in your face marketing and
C
M
Y
CM
MY
CY
CMY
K
18 MAL 19/17 ISSUE
forced advertising techniques are
sure ways for your customers to
ignore you. How do you increase
message reach?
The answer is obvious, go digital?!
Yes, after you define a strategy and
tactics for it. The strategic aspect
of marketing is why David Packard
thought it was too important to
be left to marketers. Marketing is
both strategic and tactical. It is the
tactical executions that marketing
has professionally executed, giving
little effort to the strategic role.
Marketing has a role to acquire
customers as well as deliver them
a service. Strategically, marketing
defines the target market, defines
the buyer persona, the problem,
and the buyer interest and keeps