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calm and alert. There is a difference between sensory experiences that are pleasant and sensory experiences that are intense and enjoyable enough to quickly make you feel both calm and alert. In the time it takes you to stroke a small smooth stone that you keep in your pocket, recall a few bars of music that move you, or the taste sensation of biting into a piece of dark chocolate, for example, you should feel your stress begin to ease, your head start to clear, and your sense of control returning. If it takes you six cups of tea and several hours to regain your balance, then try something else. If the effect is too subtle, keep investigating. Emotional Overload We have to recognize emotional overload in order to control stress. Probably nothing contributes more to chronic stress and anxiety than the overload created by emotional disconnection to ourselves and others. Moment-to-moment awareness of the influence your emotions have on your thoughts and actions is key to both managing stress and understanding yourself and others. ‘‘ Delivering relevant, branded touchpoint experiences becomes a lot more manageable when marketers clearly understand the needs of the people they are delivering those experiences for – and which touchpoints matter most to those people. The problem they currently face is that the technology used to reach audiences across digital touchpoints has tended to obscure any meaningful sense of who they are targeting and why.’’ Many people are disconnected from their emotions - especially strong core emotions such as anger, sadness, fear, and joy. This may be the result of negative childhood experiences that taught you to try to shut off your feelings. But although we can distort, deny, or numb our feelings, we can’t eliminate them. They’re still there, whether we’re aware of them or not. Unfortunately, without emotional awareness or connection, we are unable to manage our stress, fully understand our own motivations and needs, or to communicate effectively with others. Our emotions, not our thoughts, motivate us. Without an awareness of what you’re feeling, it’s impossible to fully understand your own behavior, appropriately manage your emotions and actions, and accurately “read” the wants and needs of others. Our emotions are closely aligned to physical sensations in our bodies. When you experience a strong emotion, you probably also feel it somewhere in your body. By concentrating on these physical sensations, you can start to understand your emotions better. For example, if your stomach tightens up every time you spend time with a particular person, you can conclude that you feel uncomfortable in their presence. Our feelings often seem like a wild horse, full of fear and uncontrolled energy. The only way to accept and tame these feelings is to take up the reins and learn how to ride them. The Ride the Wild Horse teaches you how to harness all your emotions - even the uncomfortable or overwhelming ones you may have tried to avoid. You’ll learn how to ride out intense emotions, remaining in control of the experience and in control of your behavior. Dr. Kellen Kiambati holds an MBA in Strategic Management from the Kenya Methodist University and a PhD in Business Administration with a focus in Strategic Management from JKUAT. She is a member of the Institute of Human Resource Management of Kenya. She can be reached via: [email protected].