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‘‘ The technology makes it possible for manufacturers to engage in low volume production in a relatively short time and in a cost-effective way. The technology further makes it much faster and cheaper to produce prototypes which in traditional manufacturing may require molds to be produced, time and other related costs which make the whole process very expensive.’’ where 3D printing comes in handy. The technology makes it possible for manufacturers to engage in low volume production in a relatively short time and in a cost-effective way. The technology further makes it much faster and cheaper to produce prototypes which in traditional manufacturing may require molds to be produced, time and other related costs which make the whole process very expensive. When much higher volumes are needed, manufacturers can then switch to injection molding which has proven to be inexpensive in typical mass manufacturing. However, this debate is still on since so many factors must be put into consideration before engaging in manufacturing. Cost per unit remains an important figure in production, however other factors such as production time, inventory cost, flexibility in terms of ability to change product design and human capital, among other factors may influence a manufacturer’s use of these technologies. This is where the marketing aspect of 3D technology in Kenya needs to come in. Thus, far, other than the fact that this technology can be used to print out 3D models that have proven to be useful in the field of medicine, education, art, manufacturing etc., pioneers in the market are yet to demonstrate the value-add or key selling point of adopting 3D printing technology in Kenya’s manufacturing sector. For me personally, a 3D printer seems like a cool toy to add to my collection but business-wise, it is up to me to engage in my own research as an entrepreneur to establish whether investing in one is likely to bring me significant net returns. 3D printer The same I believe will apply to large scale manufactures who would be interested in knowing whether investing in the technology would ultimately cut or increase their cost of production. The goal of technology is to solve a problem without increasing costs to the end user. So, it is up to these pioneers of 3D printing technology in Kenya to demonstrate the challenge this technology is addressing and whether it makes economic sense to potential users. All in all, I can’t wait to get my hands on a 3D printer. A small-scale 3D printing work station showing the digital files and the finished printed objects. Eugene Wanekeya is currently the Communications Off icer, Welthungerhilfe Kenya Country Programme, and a Marketing/ Communications Consultant. To get to interact and know more about this trend spotter you can reach him via mail at: Gwanex@ gmail.com. !