MAL 17/17 MAL 17:17 MARKETING AFRICA | Page 70

PRINTING TECHNOLOGY CAN 3D PRINTING TECHNOLOGY REPLACE THE TRADITIONAL MOLDING TECHNOLOGY IN KENYA’S MANUFACTURING SECTOR? By Eugene Wanekeya I consider myself tech-savvy and up to date with trends but it came as a surprise to me that 3D printing technology has been in Kenya for the past four years. I have seen this amazing tech in movies of course and at times thought it was science fiction – the obj ects these 3D printers can produce are unbelievable! Which brings me to my point: can 3D printing technology replace the traditional molding technology in Kenya’s manufacturing sector? And, has this technology been poorly marketed in Kenya? Let’s start with the basics. What is 3D printing? 3D printing commonly referred to as additive manufacturing is a process of making three dimensional solid objects from a digital file. In much ‘simpler’ terms, it involves laying down successive layers of material through a computer-controlled process until the object is created. Objects can be of almost any shape or geometry and are produced using digital model data from a 3D model or another electronic data source such as an Additive Manufacturing File (AMF). For instance, (just keeping it simple), you can print an actual plastic Octopus by first inputting a 3D ‘‘3D printing commonly referred to as additive manufacturing is a process of making three dimensional solid objects from a digital file. In much ‘simpler’ terms, it involves laying down successive layers of material through a computer-controlled process until the object is created. ’’ 68 MAL 17/17 ISSUE image of the Octopus into the printing software, and the printer does the rest – printing out the solid Octopus. To start us off, tech analysts in the manufacturing sector do not see 3D printing technology as a replacement or competitor to the traditional injection molding and other mass manufacturing technologies. Instead, they see it as complementary reason being, 3D printing addresses some weaknesses of traditional manufacturing methods but does not surpass the strengths. For instance, the main weakness in traditional manufacturing has always been low volume production. Many small-scale entrepreneurs in manufacturing have ended up with very high production costs because it is too expensive to produce in small quantities. In some instances, it is impossible to get a manufacturer to produce your products if you do not hit a certain threshold in terms of quantity to be produced. This is