MAL 17/17 MAL 17:17 MARKETING AFRICA | Page 59

is just a conceptual dream and has no practicality and profitability in the real world, but agency banking makes a strong case as the future of banking. The amount of money that moved through agency banking was about half a trillion shillings which is about half of what moved in M-Pesa the same period. Chase Bank Swag and Reducing Balance Theory We have this hotness index that states that if there are too many hot girls on the streets or working as bar hostesses then the economy has a weakness. I don’t know what to say about Chase Bank which is now under receivership but I think there is a relationship between hot women and money. They have this “reducing balance effect” if a man is not careful. When we were learning accounting at the business school, there was a guy who had a hot girlfriend, we happened to be leaning about how to account for depreciation, we nick named the girl as reducing balance because the guys stipend reduced at lightning speed. I was in Kisii sometime back and I met a man who told me he likes banks that are not flashy. Still, he would pass through a Chase Bank branch in the morning to be inspired by the beauties then go bank his money in a less flashy bank. Don’t hoodwink us with hot girls but please take care of our money. Customer service from hell - CRB, KYC, Zero/low Interest, no hi touch The relationship between banks and their customers is affected by regulation; this is because banks are highly regulated. The relationship between banks and their customers has to be within the Central Bank requirements and the bank’s own rules. Some rules such as Know Your Customer (KYC) requirements can make you waste hours in a bank over something that even an M-Pesa shop attendant can solve in a minute. The other animal is Credit Reference Bureau (CRB) listing, the bank will decline to give you a loan of say a million because of some small old loan of two thousand Kenya shillings. The thing with CRB is that they don’t tell you when listing and if the listing is by mistake you still face the consequence of the listing. And the process of getting delisted is time wasting. I once found my friend looking very frustrated at a members club in Nairobi. He is a CEO of a company in the financial market, he explained that he had applied for construction financing but it had been declined because of CRB. He narrated that some time back he had a loan with a bank which he paid in full with a cheque. Because at that time cheques used to take three days to clear, the bank accrued the interest for the three days meaning that according the records he still owed the bank and that was the reason for CRB listing. Housing Finance was recently ordered by a court to pay a customer 46 Million Kenya shillings over inappropriate auctioning of a customer’s security. Governor who is very strict. The cartel has been unable to stop the interest capping law and the Governor and team have become more vigilant in their supervisor