MAL 17/17 MAL 17:17 MARKETING AFRICA | Page 54

money streaming from somewhere not supported by government statistics. It could have been good money - from the diaspora or hot money. At the time, piracy was rampant along the Indian Ocean and Drug lords and drug money was ruling our parliament. Corruption, mostly stealing from government was also a top earner during this period. But, who cares? What mattered was that developers were selling. They could build and sell. And sell more even before building. New kids on the Block like Suraya and Home Afrika Limited, a merry go round burst into the scene with their Migaa. They too sold and made money. They quickly went into the Stock Market through a newly created window to raise more funds for developing new units. Their foray at the Stock market was unanimously endorsed. They got more than they asked for. And many more buildings came up. Pressure On Land As the number of developers increased, pressure began to mount on Land. They quickly came up with more ingenious ways to acquire more land and build as land prices also went over the roof. Joint ventures took over. Those who inherited large tracts of idle land were in luck. Developers were pounding their doors begging for deals. Blind greed took over. Big projects were launched amidst pomp and fanfare. No sooner had the ink dried on the new deals than court cases began to emerge. One famous case was that of Tatu City amongst the shareholders. Another was that of Suraya and the Gatabaki’s where a disagreement resulted in a dramatic case that pitted the husband and wife on opposing sides. The wife got a generous settlement from the courts. These cases could have heralded the meltdown in the real estate sector. The Meltdown May be it was a change in strategy or they smelt the meltdown. First was the bold foray into the East of the City with the 360 apartments and the Great Wall on Mombasa ‘‘ Then came the Chinese with their ingenious cost cutting and deal making skills. They could out price everybody in the market and still make a profit! All over sudden, buyers had choices both in variety and price. Banks that had fallen over their heads loaning developers started experiencing slowing loan repayments and ultimately defaults.’’ 52 MAL 17/17 ISSUE road. It was the first statement in development that recognized the Kenyan middle class. These units were developed with Kenyans in mind not some deep pocketed shadowy figures. The prices ranging from Kshs. 2.8 million to 4 million was targeting real Kenyans. Earlier, a similar pocket friendly development was the Nyayo Estate Embakasi by NSSF, also targeting the Kenyan middle class. The first signs that things were getting thick in the upmarket or money running out from the moneyed few was when Suraya launched the Studio apartment - Bedsitters in Mlolongo selling for 1 Million Kenya Shillings. This was a clear testament that money was running low in the upmarket. Then came the Chinese with their ingenious cost cutting and deal making skills. They could out price everybody in the market and still make a profit! All over sudden, buyers had choices both in variety and price. Banks that had fallen over their heads loaning developers started experiencing slowing loan repayments and ultimately defaults. Fatigue Those who had moved to their homes in the outskirts started feeling weary. Sleeping late and waking up before down is not for the faint hearted. They started realizing that the opportunity cost of staying in the Bundus was not worth it. You missed coffee or drinks with friends. The insecurity in the villages started getting to you. Your children would go for sleep overs at their friends in the city and only come back reluctantly after you hit the roof. And when