MAL 17/17 MAL 17:17 MARKETING AFRICA | Page 50

COVER STORY THE REAL ESTATE INDUSTRY IN KENYA: IS IT A GAME OF CARDS? By Evans Majeni ‘‘Operating in a distorted economy is like chasing a rabbit blindfolded. The faster you run, the riskier it becomes. That is what befell some of our budding real estate developers. Egged on by false fundamentals, they could build and sell off plan. The more they sold, the merrier it got and the more they built choking in huge bank loans.’’