MAL 17/17 MAL 17:17 MARKETING AFRICA | Page 24

MARKETING EVOLUTION WHEN DEPRESSED … By Marion Wakahe A merican theorist, Harold Koontz I like to think that I’m quite intelligent. Though not a master in a majority of disciplines, I’ve always felt that I had at least some knowledge. However after reading through material on how the brain works and grasping only about 1%, I’ve changed my mind. There’s too much knowledge out there and I don’t know much and so probably I’m not that intelligent after all! I took an interest in the subject of how brains work, more specifically how my brain works after facing a personal difficulty. This personal difficulty drove me into deep despair and it’s at that point I thought I might have been depressed though I wasn’t clinically diagnosed. I’m out of that particular storm; the darkness is now lifting. Life being life however, I know that another pain could be on the way. That ’s just how life is; we face debilitating diseases, we lose loved ones, we fail in school and at work, we make mistakes, and relationships flounder. What I hope to do for the next round of pain is manage my emotions and my mental health more intelligently so that at least I don’t find myself in a place of complete paralysis. As I faced the pain I went through I ‘‘ I took an interest in the subject of how brains work, more specifically how my brain works after facing a personal difficulty. This personal difficulty drove me into deep despair and it’s at that point I thought I might have been depressed though I wasn’t clinically diagnosed.’’ 22 MAL 17/17 ISSUE had the hardest time doing the most menial tasks, things that essentially took me minutes to do turned into hours. So, as I mentioned I started to do some research on mental and emotional health and hallo to words and terms that I hope I’ll spell correctly. The amygdala, the thalamus, the hippocampus, and the cerebral cortex are the parts of the brain most affected by depression. In addition, there are neurotransmitters such as acetylcholine, serotonin, norepinephrine and others also believed to play a role in depression. That’s not even the tip of the iceberg. Trying to understand aspects of mental and emotional health seems a herculean task but I won’t give up so easy. I choose to believe I’ll get better as the days go by. This subject being at my mind’s fore has put me in a position to note it and related subjects when