Like doubling down in Blackjack , marketers should also double down on marketing strategies that have proven to be effective . In short , once you have determined what marketing strategies work , double down on those strategies to reap even greater rewards from marketing that has proven itself to work .
I shall cite Tile & Carpet – Big Annual Sale Campaign ; consumers love it ; I think the management of Tile & Carpet like it too . They ’ ve never stopped doing it and each and every year they ramp up their efforts . It ’ s been a success that one cannot help but watch , as competition struggles to mimic . Special mention goes to PRC who have found a super way of marketing and selling real estate properties making an old age form of investment look cool and trendy .
Provide for Everything
Casinos are like little cities - they have food , entertainment , sleeping rooms , and just about everything you ’ d need to have a great time . Because of this , there is no need to go elsewhere . What services do your clients need which would help them to have a better experience with you ?
PesaPal comes to mind when I did contact them for an ecommerce platform . Here I was ready to be billed with a container load of items ; but I was amazed . They were offering to build the ecommerce platform for free ; give a route to market plan in the same scope of work . All PesaPal wants is to ensure they are your official payment integrator to the various gateways ; to sell their gateway they need you to have a good front end for your customers .
Banks are the greatest violators of this rule ; getting a facility to buy a house for instance needs one to source for a lawyer , valuation person and many more vendors by themselves . I still don ’ t understand why they just don ’ t maintain a database where that whole process can be handled when I walk into the branch
No product or service will be everything to everyone . Some people want a brand they recognize , while others buy on price . Some people want sexy , while others want classy . At the heart of casinos is gaming and the games are almost all the same - the odds , the way the game is played , etc . It ’ s all the same , just like mouthwash is all the same . It tastes the same way ; it works the same way .
If you want your business to appeal to more people , change it up so it speaks to those people in the languages they speak - price , class , prestige , hipness , speed , etc . Like a gaming company who owns more than one casino property , it ’ s essentially the same thing you have now , but modified to be better experienced by a different audience
Spencer Okach is a Nairobi based Marketing Professional . Connect to him further through mail at : Spencer . Okach @ gmail . com , or https :// branded . me / spencer-okach . Or twitter @ spencerokach .
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