MAL 16/17 MARKETING AFRICA ONLINE MAGAZINE | Page 63

gas canisters . You just go and make a well-educated , well researched vote . You convince your spouse , your neighbor , your co-worker to go out and make an educated decision .
Find an expert in your cause , or a champion who has fought for that cause longer than you have . Ask them what can I do to help , what can I do to leave my mark ? We can inspire a generation of “ do-ers ”. And perhaps from that generation can come leaders who know their people inside-out . Leaders who are compassionate , well informed with realistic ideas for long lasting solutions to our problems .
So it ’ s true that hash tags , “ KOT ” and Facebook posts alone won ’ t solve our problems in a day ; but it ’ s a start . We may not have the courage to march to parliament , or fight riot police and physically protest for a better country , but we can still fight . We can stop being accomplices in the systemic pillaging and destruction of our beloved country .
If our leaders fail to perform , we will highlight their shortcomings and be their judge , jury and executioner on Election Day . We are after all the privileged masses ; because never has Kenya been more educated , more tech savvy and with more potential than right now . Don ’ t waste it .
Stand up and be counted in a new revolution . A new Mau Mau movement , not to fight a foreign master who enslaved us , but to fight the inequality , the injustice and oppression that a few Kenyans enforce on us in the name of totalitarian leadership . The new Mau Mau revolution will take our country back from the men and women who fear neither retribution nor repercussions to their actions .
And finally to our dear leaders , who too are part of the Middle , Upper and their self-made “ Upper Upper ” class . Consider this your notice . We are tired of impunity , nepotism , the ransacking of our resources , and your indifference to your fellow citizens ’ suffering . We say “ No more !”
We want leaders who put our interests and well-being first and their pockets second . We want leaders who take pride in their positions and use their power to inspire and create rather than trample on and destroy .
You are after all civil servants ; you work for us . Our taxes pay your salary . And just like any job , you are accountable to your employers . If you want our vote , give us facts and figures and show us your track record .
Do not woo us with the usual tribal rhetoric and empty promises of a better tomorrow . Just because I am from your tribe , even your village , does not automatically mean you deserve my vote .
Give us informative political debates where you discuss the issues that affect our country instead of the mudslinging and cock strutting that invades our TV screens on the nightly news . We will not fall for the sweet nothings you preach to us during election season , which you conveniently forget when you get elected .
For the old guard … your time is up . Evolve and mature into the leaders the Kenyan people deserve . If you don ’ t , it will be at your own peril , because the new Mau Mau revolution is coming and we have our eyes firmly set on the enemy .
The Marketing Africa crew decided to run this extremely loaded write-up by the late Dr . Eunice Songa-Saraceno as a cover piece in order to afford the message there-in the opportunity to reach the wider professional networks that we serve across the region . RIP Eunice ! Its our hope and trust that we shall all awaken and walk the talk in holding our leadership accountable for the betterment of all .