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18
22
26
28
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BRAND EXPERIENCE | Building Better Brand Experiences In The Touchpoint Revolution
APA AWARDS 2016 | Kenya ’ s Top Creatives Recognized At The 2016 Association Of Practitioners In Advertising ( Apa ) Awards
LEVERAGING BIG DATA | Convergence Of Marketing And Finance : Using New Models And Big Data To Better Understand Financial Risk
DESTINATION MARKETING | How Do Countries Bid To Win Conferences ?
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58
62
64
66 70 72
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LEADERSHIP | Managing Yourself , Your Time And Your Workload
MARKETING EVOLUTION | Much Needed Renewal
AD TRANSFERENCE | Ads That Travel Well Begin With An Insight
RAINMAKERS | What To Do When The Sale Stalls
TIDINGS THAT INSPIRE | Three Simple And Effective Morning Practices
MARKETING TO MILLENNIALS | Reaching Out To Millennials : How Brands Can Get It Right !
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34 |
CORPORATE GOVERNANCE | Importance Of Core Values In An Organization ’ s Corporate Statement |
76 |
THE MILLENNIALS | Millennials Are Breaking Economic Barriers By Claiming Their Spot In The Upper-Class |
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36
40
42
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MSK GALA AWARDS 2016 | Top Brands Emerge Winners At The Msk Gala Awards 2016
CREDIT MANAGEMENT | How To Make Secure Online Payment Transactions
COACHING | Are You Coachable ?
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78 80
88
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SOFTWARE SALES | Closing Big Deals – Don ’ t Come Easy !
PERSPECTIVE | To Go Beyond Limits You Need 3 Things : People , People And People
HEALTH MATTERS | 5 Weight Loss Questions
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44
50 56
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LEADING YOU | Preparing For Take-Off : Get Set For Vertical Take-Off In 2017 !
MOMBASA QUIZNITE
GYN CHRONICLES | Pregnancy Miscarriage
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90 94 |
SPORTS MARKETING | Exit 2016 , Whither 2017 ?
LAST WORD | On A Year That Was
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