STREETWISE MARKETING
STREETWISE MARKETING
THE MARKETING LESSONS FROM TRUMP WIN
By Evans Majeni
Its like the world came to a stand still . The morning was unexpectedly cloudy . The news that filtered through the airwaves wasn ’ t pleasant at all . Apparently , our favorite lady president was losing some hitherto blue states to the red brigade . The media christened devil was on the verge of turning tables .
And sure enough , he did . Against insurmountable odds , Donald J . Trump won the American presidency ! It was a rude shock . A big embarrassment to the media , opinion pollsters and republican party leaders who had effectively written him off . Here is our take on marketing lessons from this experience .
Triumph Of New Media Over Old Traditional Media
The traditional media , both print and audiovisual did not care to hide their bias against a Trump presidency . Nothing was spared to humiliate the poor guy . Their daily headlines drilled the ignorance , arrogance and bigotry of Trump .
Little did they know that Trump
‘‘ There is nothing like universal appeal . Never try to please everybody . Just chose and concentrate on turning your followers into fanatics . Trump exemplified this so well . He was obviously hated by a sizeable proportion of the voters ; a vocal one at that . He knew this and never even attempted to woo the haters to his side . Instead , he consolidated his loyal support by antagonizing further his haters .” had long before cultivated an army of loyal followers on twitter , Instagram and Facebook . He had voraciously been attacking Obama policies on twitter for the last eight years . With the obvious onslaught of the traditional media , he upped his social media activism .
In the end tables were turned . The once all powerful media that used to set the agenda of the day was badly bruised . Beaten . Trump had the last laugh .
Clarity Of Target
There is nothing like universal appeal . Never try to please everybody . Just chose and concentrate on turning your followers into fanatics . Trump exemplified this so well . He was obviously hated by a sizeable proportion of the voters ; a vocal one at that .
He knew this and never even attempted to woo the haters to his side . Instead , he consolidated his loyal support by antagonizing further his haters .
08 MAL 15 / 16 ISSUE