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MAL /13/16 FIRST WORD ON REFERENDA Marketing Africa limited P. O. Box 36481- 00200 Nairobi, Kenya Cell: +254 - 717 - 529 052 Email: [email protected] TANZANIA Marketing Africa limited Cell: +254 - 717 - 529 052 Email: [email protected] UGANDA Marketing Africa limited Cell: +254 - 717 - 529 052 Email: [email protected] Marketing Africa Team William Kalombo Dorah Nambwenya Mutua Mutua Stephen Waweru Herman Githinji Evans Majeni Diana Obath Isaac Ngatia Ronnie Osumba Caroline Mwanzi Spencer Okacth Dr. Clifford Fergusson Kepha Nyanumba Jeniffer Mwangangi Wasilwa Miriongi Joe Nyutu Peter Namasaka Boniface Ngahu Richard Njeru Richard Wanjohi Dawn Rowlands Nelly Kanja Ben Asoro Dr. Maureen Owiti Dr. Kellen Kiambati Thrity Engineer-Mbuthia Joyce Muthoni Editorial Contributors Design & Layout Ashdown Limited 11th Flr, Pension Towers, Loita Street. P. O. Box 73414 - 00200 | Nairobi, Kenya. Tel: [phone] | Cell: +254 - 722 - 304 677 Email: [email protected] | Web: www.ashdown.co.ke Feedback/ Comments Email: [email protected] web: www.marketingafrica.com @MarketingAfrica Marketing Africa Marketing Africa Magazine is published by Marketing Africa Limited. Views expressed in the articles and contributions are not neccessarily those of the publisher. The Publisher reserves all rights. Material may only be reproduced with prior arrangement and due acknowledgement to Marketing Africa Magazine 00 MAL 11/16 APRIL T he world seems to have come a long way from those heady days of the colonial Great Britain when the jingoist adage that the sun never sets on the British Empire had some truth since that tiny island off the west coast of Europe run the world. Yes the British once ruled the waves and were the towering colonial power that not only stamped its authority on global politics and commerce but gave the world the dominant lingua franca apart from having the most enduring high profile monarchy in modern times. From dominating the world what is left of the ‘Empire’ as delineated by the present day Commonwealth countries, what is left of the United Kingdom are four querulous countries and fourteen overseas territories flung far apart across the globe. What we must never forget is that the empire was created by the use of brute force, slavery, deceit of the church, a very effective divide and rule strategy whose effectiveness and cruelty is still felt decades after the conquered reclaimed their freedom. The unravelling of the British Empire was inevitable since it was built on inequality and the belief that the English were a superior race. When the North Americans declared their independence, the die was cast and all other conquered territories and settlements would in time want self determination. What is surprising is that the United Kingdom is still unravelling and given the tiny land mass that it now occupies this is very strange. What has held the country together is a proud common past but that does not seem sufficient to hold the Kingdom together. Just how fractured and unstable the country is was demonstrated in the just concluded Brexit referendum to exit the European Union. That the referendum was conducted at all is strange enough since Britain was not fully in the union. The British never ad