IN THIS ISSUE
FEATURES
COVER STORY
50
SHOPPER
MARKETING: THE
REVOLUTION IN
MARKETING
01
04
12
STREETWISE MARKETING | Own The Market
16
MARKETERS’ NIGHT OUT | Kampala
26
MARKETING EVOLUTION | Embrace
30
32
TALKING POINT
GENERATIONAL CONVERSATION | Making
The Cut
70
GYN CHRONICLES | Cancer Of The Cervix
MARKETING INFORMATION | Marketing In
72
HEALTH MATTERS | Omega 3 Fatty Acids
74
LEADERSHIP | Shift From Succession
78
TIDINGS THAT INSPIRE | Sunshine And
Africa And The Consumer Landscape – Part 2
BUSINESS INTEGRATION | Are We In An
Ict Bubble Territory?
CORPORATE REPUTATION | Corporate
38
DESTINATION MARKETING | The Tide Favors
42
REBRANDING| How Do You Select The
48
MOMBASA QUIZNITE
56
RAINMAKERS | The Ceo’s Role In Leading
64
Not The Product
66
34
62
Kenya On Global Tour
HOW THE “BANDIT
ECONOMY” AFFECTS YOU
AND YOUR BUSINESS
Dangerous Customer
MARKETERS NIGHT OUT | Dar es salaam
Glass Half Full Or
Half Empty?
CORPORATE INTERVIEW | Cim Chief Visits
COMPLACENT MARKETING | Your Most
24
CROSSFIRE | Marketing To The Old: Is The
08
18
22
FIRST WORD | On Referenda
Reputation As A Marketing Tool
Aggressive Domestic Tourism For Kenya
Right Collection Agency?
80
82
84
84
Sense Of The Generational Conversation
Planning To Smart Talent
Vitamin D
KISUMU QUIZNITE
COACHING | Coaching Demystified
DIGITAL MARKETING | Identity-Based Pay-
Per-Click Marketing: Changing The Future
Of Advertising
NAIROBI MARKETERS’ NIGHT OUT
88
COACHING | Muhammad Ali: Lessons In
Transformation
90
LEADING YOU | Grow Yourself And
Revolution
88
DIGITAL SPACE | Digital - The 4Th Industrial
POSITIONING | Positioning: A Company’s
Pivot Point
The Universality Of Sports
Others Through Mentoring
LAST WORD | On International
References