into an Airtel shop. Safaricom
Twitted, when you have a party share
it with your neighbors. A spectator
joined the conversation by stating
– this is competitor love. Another
spectator also joined by twitting @
Safaricom @Airtel get a room already
#Birthdaysex.
You can see the level of excitement
and entertainment created and how
every act is accelerated to a good
effect. The spectators join in with out
of the box commentaries creating
a whole new level of engagement.
Everyone is happy at the end of the
day the brands have created moments
of truth for the customers.
The social care guys at the telecoms
and social media listeners at the
agencies also had a blast and a good
day at work. At the same time a
‘‘ The online
audience doesn’t
want to miss a single
moment and everyone
is happy at the end
of the day. This is a
whole new ball game
that has no room for
rigidity or template
thinking.’’
whole lot of data bundles have been
consumed in the process while the
phones and tablets have to be kept
charged benefitting the energy
industry.
The online audience doesn’t want to
miss a single moment and everyone
is happy at the end of the day. This
is a whole new ball game that has
no room for rigidity or template
thinking.
Here comes the new generation
customers and new generation
tools that can only be summarized
by the African saying, “They who
walk with the youth must be
accommodative of their ways”.
Boniface Ngahu is a seasoned
marketing research expert and runs the
Talking Point column in Marketing
Africa magazine. He is the Marketing
Director of SBO Research. You can
commune with him on this or related
matters via email at: BNgahu@
sboresearch.co.ke, or follow him on
Twitter @bngahu