CORPORATE INTERVIEW
CIM CHIEF VISITS KENYA ON
GLOBAL TOUR
By Richard Njeru
M
r. Ian Marshall is Head of
International Relations at
The Chartered Institute
of Marketing and is responsible for
contributing to the strategic direction
of the organization and managing
all client relationships outside the
UK. He spoke to Richard Njeru of
Marketing Africa Magazine alongside
Fred Owiyo, CIM General Manager
for Kenya.
Marketing Africa: Tell us about the
CIM.
Ian: The CIM is the largest global
professional body representing
marketers with members in 130
countries and representative
committees or similar in eleven
countries. Although based in the UK
the CIM has a wide presence across
the globe and has study centres in 43
countries around the world.
Our main revenue streams are from
providing training, qualifications,
membership and membership benefits
to professional marketers as well as
continuous professional development.
For more than 100 years, CIM has
been supporting, representing and
developing marketers, teams, leaders
and the profession as a whole. Its
networks have an unrivalled breadth,
depth and diversity – making this
not just the largest community of
marketers, but one with impact.
It is the only chartered marketing
body to give its members access
to unmatched ideas, insights and
resources to help marketers navigate
from problem diagnosis to practical
solutions. At the core of its brand
identity, the vision is for marketing
to be recognised for playing a pivotal
role in business, constantly harnessing,
integrating and acting on collective
intelligence.
My position is head of international
relations and my main responsibilities
within the CIM are to manage the
network of accredited study centres,
and look after the membership
within those countries which is also
supported by regional branches, offices
and CIM ambassadors.
My significant focus is on identifying
and developing learning opportunities
for marketing professionals which
include qualifications, and training
among others. A major part of my
role is supporting a structure of
representative member committees
‘‘For more than 100 years, CIM has been
supporting, representing and developing
marketers, teams, leaders and the profession
as a whole. Its networks have an unrivalled
breadth, depth and diversity – making this not
just the largest community of marketers, but
one with impact.’’
08 MAL 13/16 ISSUE
‘‘ It is the only
chartered
marketing
body to give its
members access
to unmatched
ideas, insights
and resources to
help marketers
navigate from
problem diagnosis
to practical
solutions. At the
core of its brand
identity, the vision
is for marketing to
be recognised for
playing a pivotal
role in business,
constantly
harnessing,
integrating
and acting
on collective
intelligence’’