‘‘ One expert later confessed that when she
was coming for the session, she had no idea
what to expect, but after the event, she felt so
invigorated and challenged by the students.’’
potential employee can add to the
business.
Joining a professional body gives you
a chance to interact with industry
professionals and keep up with the
fast paced changing environment.
Focus on professional qualifications
like those offered by the Chartered
Institute of Marketing before rushing
for a Masters degree.
This will allow you to differentiate
yourself in the work place and make
settling into the marketing role much
easier.
You can be in the position of having
to manage a brand you personally
may never use or consume. Learn
how to derive and understand
customer insights to assist you with
your planning and execution.
The second part of the session
involved the industry experts, each
sitting around a table with students,
getting to share their own career
experiences, telling their own
individual stories.
The students had so many questions,
and even when time was up for the
official part of the session, most
students and industry experts stayed
on, forming bonds and soaking up
knowledge.
One expert later confessed that when
she was coming for the session, she
had no idea what to expect, but after
the event, she felt so invigorated and
challenged by the students.
Different tables opted to introduce
their own methods of follow up.
Some students wanted to shadow the
experts, some industry experts started
Whatsapp groups for their table
members and others got to learn
about a few of the corporates that
were represented there.
Quite a few corporates announced
that they would be holding
recruitment drives, giving the
students an opportunity to have a
deeper look at the organisations they
would like to work for.
The forum was brimming with
energy and passion from the industry
experts, many of whom wanted to
be invited back to continue sharing.
Some said it felt like giving back to
society.
Feedback from the students was
positive, with the only downside that
time wasn’t enough to speak with all
the experts.
Watch this space for the next forum.
Strathmore University is taking
marketing to the next level!!
Thrity Engineer–Mbuthia is the
founder and CEO of Thrity Engineer
Consulting: a marketing strategy
development, communications and
training consultancy. She is also Fellow
of the Chartered Institute of Marketing,
a Chartered Marketer and a CIM
Tutor. You can commune with her
on this or related issues via mail at:
[email protected].