1911. Gianni Maimeri paints continuosly.
His passion for art overrules all else, though
he does develop multiple interests. Music, botany,
literature and aesthetics enrich him both
culturally and spiritually and provide a constant
source of inspiration for his art. An eagerness
to understand combined with an infinite
curiosity in the world are the driving forces that
push the artist into becoming a businessman.
Wishing to improve the chromatic performance
of his works, the technical and scientific culture
inherited from his family leads Gianni to take
a deeper look at the aspects of oil colour
composition. This interest, accompanied
by the skills of his brother Carlo, currently
research manager for the Ledoga company,
make it possible to plan a factory for oil paints.
1923. These are years of continual testing
and experimenting that see the two brothers
working side by side in unending research.
The idea is to obtain products capable
of maintaining their chromatic and physical
qualities unaltered over time.
“The intention is to give paints a genuine
consistency, a uniform, stable mixture
of the highest plastic quality, of a consistency
which is variable only within certain narrow limits
using only siccative oils and mineral pigments.”
1925. Gianni’s creative urge is expressed
in every aspect of running the company.
It is Gianni who personally designs what
is to remain the Maimeri Stable Colours
trademark until the 1950’s. He chooses
the tetrahedron because it has the same shape
whichever way it is turned, furthermore,
of the three engraved surfaces, at least two
are always visible so it is always possible to read
Stable Colours or Maimeri Colours or Stable
Maimeri. During the same period he designs
the labels for the A Series oil colours.
1923. First Maimeri Trademark.
1923. Blondel Mill. First Maimeri factory
at Barona department.
1927. Price list of the Company Fratelli
Maimeri & C.