Franchise Update Magazine Issue IV, 2015 - Page 22

CONSUMER MARKETING CMOQ&A 11 Brands! Orchestrating The Dwyer Group’s marketing charge BY KERRY PIPES P am Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed. Empathizing with small business owners is something she believes makes her successful in her role as vice president of marketing for The Dwyer Group. Harper began her marketing career with Sysco in Wisconsin. She moved on to become the director of marketing for a dry cleaning franchise, worked in special events management and fundraising for the National Multiple Sclero