Madison Magazine June-July 2019 - Page 12

Monitoba Rock ‘n’ Rolla performs at the Richmond Beer House Friday, April 12. looks good, we’d order it, and it’d flop,” Gibson continued. “Now we got into look- ing at our demographic, our surrounding people, what they typically drink and other bars and stuff, what are they serv- ing, what’s best serving in this place and also, we learned to stay on top of the curve as far as when a brewery drops a brand new beer, we break our necks to be the first one to have it on tap.” Now, Winhold said, the bar is more re- fined, and they’re more refined as owners, as well. “We literally went from crawling to now, we’re able to stumble to walk a little,” Gibson said. “We’re not full walkers just yet.” Winhold agreed. “We’re only 1 year old, what do you want?” he joked. But ever since the beginning, the two knew what they wanted to do with the place. They wanted to keep it about craft beer and also wanted to use the space to highlight local artists and breweries. “Every bar everywhere has got shots of liquor, and typically, you go into other bars, and after a certain point in the night, people (become) a little more un- chill,” Gibson said. “We just wanted that homey atmosphere, and every craft bar you go to, you’ve got that atmosphere. They’re not coming in to get drunk. They’re coming in to drink good beer and relieve themselves of their day to day struggle and their stress.” And the business came with a stage, so the two decided to use the most of it, host local artists and chase a goal of building a better community. “For us serving local, you get local art- ists, you just get that fresher product, and then you get a community that is con- nected to that person or that beer. They’ve maybe experienced it somewhere locally with a bunch of people, and they can come back here and do that again,” Winhold said. “That’s basically who we are, and we try to be connected with people. I feel like that craft scene and that local scene, it made sense to us.” That means that at the Richmond Beer House, events are happening every week. Wednesday, it’s trivia night starting at 7 p.m. Thursdays is open mic night, when Gibson and Winhold invite anyone to take to the stage and do whatever they want: poetry, singing, playing instruments, painting, comedy, it doesn’t matter, and it doesn’t have to be original, Gibson said. And on most Fridays and Saturdays, the beerhouse hosts live music, which Electric Berea is connected to, Gibson said. “They come in and do interviews and stuff like that,” he explained. Then, those interviews go onto the organization’s podcast. Winhold and Gibson even paid for three separate licenses so that they could have live music at their business, so that artists can play cover songs as well as originals. “Even then, we have artists ask us when they come in, ‘Do I need to play covers? Do I need to play originals?’ And we’ve told everyone from the very beginning, we want originals. We want to hear you. We want to grow the community basically,” Winhold said. “It has no choice but to grow. … I’m looking forward to the next few years and seeing what happens down here. My big hope is there is a big emphasis on the arts and music.” Winhold added that since the Richmond Beer House is a smaller venue, it allows him and Gibson to better connect with their customers. He said he’s learned about Jon Gibson, one of the Richmond Beer House’s owners, works behind the bar on April 12.