MADE Maven Special Women's Issue April 2018 | Page 18

MADEINC
HOW TO SCALE YOUR BUSINESS
Quinetha Frasier
Scaling a business requires a mindset of abundance
and a clear understanding of your revenue model; or
how much it costs to earn additional income within
your business.
One way to scale your business is to use digital
marketing tools to expand your potential client
base. For example, crowdfunding and social media
provide a tactical way for an entrepreneur to identify
and engage individuals from across the globe. These
prospective customers are already searching and
talking about your service or product. Another tip
to scale your business is to 'know your numbers'.
The basic question for the entrepreneur is, "How
much am I selling now?" and "How much is it currently
costing me to produce my product or service for the marketplace?" These two numbers
provide the context needed to build a scalable business model. Finally, the best way to
scale your business is to open up additional sales channels. Give up a few percentage
points from your gross profit margin to pay a complementary business to affiliate or sell
your product for you.
HOW TO TURN SOCIAL MEDIA
INTO SALES
Taylar Barrington
Appeal to the senses, not the wallet:
Saving time, saving money, peace of
mind and quicker results are what people
care about. Can you imagine how many
times a day someone sees the "buy me"
without the "why?" Get intentional about
cutting through the noise by appealing
to the things people care about. In a
nutshell, how can someone save time,
save money, gain peace of mind or get
to their result quicker with your offering?
Then honey, make it plain and scream it
from the mountain tops.
Tell people what to do: Contrary to
popular belief, people aren't as
"automatic" as you think they
are. I can't tell you how many
beautiful posts I have seen that
stay "beautiful" because someone
forgot to tell me what to do, or
where to go for their offering.
Frustrating, much? This point
is pretty simple, add a little line
that says, "Visit the link in my
bio to get 10% off" or "See how
my product has helped others
by visiting my site!" We've waited our
entire lives to tell people what to do,
don't forget to add it to your social sales
strategy.
Make it about the lifestyle, not the
product/service: Now here's my favorite.
There's only so many photos you can
post of your body butter or graphics of
your digital eBook. Get creative about
the lifestyle of your product, so that you
can find even more ways to relate to
your potential client or customer. What
do I mean? What's the result of the body
butter use? What can someone do with
the extra time you've saved them for
your e-book? All it takes is one golden
post, where they feel you are talking
directly to them or their needs, to see
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