MADEUS
beauty and prenatal products,
specifically catered to their current
trimester.
In November 2014, when I launched
The Stork Bag®, I
remember entering the
marketplace with a lot
of expectations backed
by quantifiable goals. I’d
given myself a goal of
selling 100 Stork Bags
within the first year
and when that goal was
executed within the first
few months, I knew I was
on to something!
A lot has changed for
the better in almost 4
years since launching
The Stork Bag®. The
brand has grown
into a consistent go-
to marketplace for
pregnancy gifting and
one-stop shop for the
busy gifter. Our goal was
always to incorporate
convenience into serving
an audience of people
who are often times
overlooked during
such a special time in
their lives. We’ve sold
to customer globally
and have strategically
garnered connections
and partnerships but it
has been quite a journey
to get here.
Thinking back to my first
year in business, here is
what I’ve learned:
CONSISTENCY WILL
In the beginning it can be
very easy to get distracted and lose
sight of long-term plans for your
business, but the #1 rule in branding
PAY OFF:
is, consistency. If you want to build a
brand that people will recognize and
grow to trust, consistency is key in
the early stages. Rebranding is fine
but remaining true to your initial
mission is paramount.
Before
I talk about quantifying your
goals, I must put emphasis on
setting GOALS. You need to have
written goals and once you have
those written goals, you need to
put measurable numbers with
them. Having goals will help you
stay focused and on track. Having
measurable goals will help you
determine if you are growing, and
at what rate. Quantifying your goals
or adding measurable markers, will
also help you with accountability.
QUANTIFY THOSE GOALS:
I’m a spontaneous
person, always have been but
when you start to put your money
where your mouth is, sometimes
procrastination can creep in, even
for the most spontaneous person. My
advice to budding entrepreneurs is
to just do it! If you have a great idea,
do something to work toward getting
that idea out each day. I think the
scariest thing for most entrepreneurs
is the fear of failing and looking bad
to others and this fear is even more
intense when you begin investing
your own money into a venture. As
the saying goes, “Procrastination is
opportunity's assassin.”
JUST DO IT:
If YOU don’t do it now, someone
else will.
All in all, entrepreneurship is very
freeing but it takes perseverance
and drive. What I’ve learned is, if
you stay consistent, set goals and
just do it, you’re giving yourself an
advantage.
#mademaven
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