VICKY
Logan
What does the term
“influencer” mean to you?
Influencers bridge the gap
between brands and their
consumers. An influencer
can communicate the
voice of the average
consumer from personal
experience on a larger
scale. Not only does that
allow our voices to be
heard by big brands and
corporations but we can
help them become more
tangible and in tune
with their consumers.
Influencers are the new
advertisement! With the
various channels of social
media we are able to share
our lifestyle in a down to
earth environment that
people can relate to. But
more importantly, there’s
a real connection that we
can develop with people
and if I can use that to
help them better their
lives, I’m going to do so!
I have the opportunity to
help people in more ways
than one.
How did you acquire the
business acumen to be a
successful influencer/
entrepreneur? It was
completely by accident!
#mademaven
I made a YouTube
channel as a means for
self expression while in
college and I kind of just
fell into it as a job once
it started to grow. As
social media has changed
over the years, I’ve been
offered more opportunities
to make this a career, but I
had to consciously decide
to make it into a business.
Through YouTube I was
able to learn a lot about
monetization, appealing
to my audience and
demographics. Luckily, in
the past I had experience
with running my own
photography and makeup
artistry business, so I had a
very basic understanding
of how to work with
clients and put a price on
myself, but it wasn’t
until recently that I sought
out professional help on
how to manage my money
and market myself. It’s
just a matter being self
sufficient, willing to learn,
and knowing your value!
I’m still learning as I go!
How do you handle the
pressure that comes with
your platform, especially
being a Christian? It
gets tough because the
pressure I experience
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