MADEUS
In your opinion, what’s the biggest
misconception about being an influencer?
What are some things that most aspiring
influencers don’t consider?
I think the biggest misconception is the
fact that many aspiring influencers believe
success is built overnight. Many times,
the people you follow spent a lot of time
and hard work to get to where they are
today. It’s important to remember how
much work it takes for influencers to post
one YouTube video or sponsored post.
Creating quality content takes time.
Is it really as glamourous as it seems?
To think two years later, after so many
posts, I’d be flown out to events or
sent PR packages from major brands is
INSANE. Sometimes I feel so undeserving
of these amazing opportunities. But of
course, there are real moments of times
where you feel like you’re not working
hard enough or feel like you’re comparing
yourself to others. But many times, I
quickly stop criticizing and remind myself
to live in the moment!
Have you ever wanted to walk away from
being an influencer?
Never! The amazing followers I have are
the reasons why I do what I do. They
inspire me to keep growing and share my
thoughts and knowledge. It’s crazy how
none of this would be possible without
them and I am forever thankful.
I always make sure the product matches
my brand and that it works for me.
Followers are easily able to detect if an
influencer is simply promoting a product
just for the money and not to inform their
influencers. So it’s important that I remain
honest when deciding what products or
brands to endorse.
When you agree to a campaign, how
does it work? Do you decide the content
or do they? Once everything is agreed
upon, usually the company/brand already
has a vision or a theme for that certain
campaign. More than likely, the company
also encourages the influencer to
incorporate their ideas and creativity into
the project as well.
Have you ever turned down an opportunity
because it didn’t align with your values?
No, not really. But I have declined to work
with companies/products that personally
don’t work for me (etc. hair/skin products,
clothing brands).
@hermela
How easy/difficult is it for you to separate
real life from your life on social media?
For me, it’s always been easy to separate
myself from social media and to be
present in my life. Social media can easily
trap your thoughts to think and feel a
certain way and I avoid this by following
only influencers and friends that promote
positive and healthy content.
How do you decide what products to/
brands you’re going to endorse?
Before accepting to work with a company,
PHOTOS
COURTESY of
Hermela
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