MADEUS
conservative trials and errors, I started
reaching out to micro influencers for
help, I introduced myself and told them
about my vision some bought into it
and some were very nasty about it. In
the whole process, I kept learning. I
got a few “Yes” out of a hundred Nos,
but it was worth it .
WERE YOU SURPRISED BY THE
OVERWHELMING SUPPORT OF
JUVIA’S?
Oh, My Goodness. Yes!! I m still
humbled by the support. I never take it
for granted.
HOW WERE YOU ABLE TO
KEEP UP WITH DEMAND IN THE
BEGINNING?
Hard work, dedication and diligence.
I m a very hard worker. I love what I
do, so it only makes sense to ensure
our customers are always satisfied. It’s
very important to be honest to your
customers. We keep them updated with
our business process and make them
feel very involved in the development
process. Seek help when you need
help and hire the right people wisely.
Delegating responsibilities to the right
people is a skill set I still struggle with
but has helped me tremendously. Know
your employee strengths and allow
them shine.
WHAT ROLE HAS SOCIAL MEDIA
PLAYED IN JUVIA’S SUCCESS?
Social media is key. Social media is
very powerful and an essential tool
for every business in our modern day.
It’s been very instrumental to Juvia’s
Place growth and continued growth
and success. Now business owners and
potential business owners can engage
with their customers directly with no
middle men. Everyday people with little
business background can learn and
adapt to their niche. Advertising and
Marketing has become more accessible,
more affordable and impossible
missions have become possible
through the help of social media.
You don’t need $1M Advertising fund
to make traction on social media.
Uniqueness, Innovation and staying
true to yourself are key factors to
making a brand stand out.
YOUR LINE IS NOW IN ULTA’S.
HOW DID THAT COME ABOUT?
WAS THERE ANY PRESSURE TO
MAKE ANY CHANGES TO YOUR
COSMETIC LINE?
Yes! We’re now in 500 Ulta beauty
locations nationwide. We’re so excited
about this launch. Ulta reached out
to Juvia’s Place, they invited me to
their headquarters. I was personally
moved by how much they believed in
the brand and were willing to give us
a chance. I haven’t encountered any
pressure from them. They are letting us
be our authentic self and they love how
inclusive Juvia’s Place is. We’re very
appreciative of that.
WHAT ADVICE WOULD YOU GIVE
TO WOMEN WHO ARE HESITANT
TO TAKE A LEAP OF FAITH AND
START THEIR OWN BUSINESS?
My advice to them will be, “Just Do it.”
My second piece of advice for those
scared to fail will be, the “Nos” make
you stronger. I received a countless
number of Nos that were discouraging
but I had faith and just kept moving.
The Nos make you learn faster. You
adjust and bounce back stronger. My
last advice will be to surround yourself
with positivity. Hang out with those
that believe in your dream just as much
as you do and vice versa.
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