Brands need C.A.R.E.
Speaking of development, you must
intentionally invest in developing your
brand ongoing. Creating a positive
personal brand requires some tender,
loving care. To ensure people are
thinking of you the way you desire,
create a plan using this simple C.A.R.E.
framework.
1) Character – a strong brand starts
with good basic character (e.g. honest,
fair and knowledgeable)
2) Action – demonstrate these character traits in all you do, create, and say
3) Reputation – be consistent in your
works to create a positive reputation
over time
4) Evaluation – check with others to
gauge how you’re being perceived and
optimize accordingly
1871 Representative and Founder and CEO of Elu,
Christina Marshall-Valdez pictured at the 2016 Tech Crush Event.
MADE-MAGAZINE.COM
POP
CULTUREDEVELOPMENT
PERSONAL
While you are not a product on the
shelf, you do want people to buy your
talents, invest in your ideas, join your
tribe and offer you an opportunity.
When your brand has been developed
to attract these things you can truly
stand before an opportunity and say “I
was MADE for this!” Whenever I pitch
Elu and tell people about this disruptive new online platform that makes
made-to-measure apparel for plus-size
women, I am always chanting these
words because I know that my past and
intentional development efforts have
readied me and honed my personal
brand specifically for this journey.
19