MADEXXX
NEW BUSINESS
OWNER'S RECIPE
Fueling Yourself with Your Purpose & Your
Connection to Others
MADE BY BY PHYLLIS REAGIN
Starting a new business is a journey filled
with so many demands...customer acqui-
sitions, marketing alignment, meeting fi-
nancial milestones. New business owners
tend to focus on the external aspects of
launching a business and forget that some
internal processes are paramount. By in-
ternal, I do not mean inside your business
but 'inside' the business owner herself.
Here are three important strategies that
a business owner needs to successful
launch herself as the business owner.
At this point, the "what" of your business
is crystallized. What is next and import-
ant is to figure out the 'who’. The 'who' is
not your customers/clients but who you
are. Who are you and how will you stand
out among the sea of competitors? Your
answer to this question will make you a
magnet to potential clients/customers.
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