MADE Magazine March / April Issue Commemorative Issue | Page 6

START-UP GRIND MADE BY: STELLA ASHAOLU Strategist and tech entrepreneur, Stella Ashaolu introduces MADE Magazine to the realities of the startup grind through her experiences as founder and CEO of WeSolv. This article provides entrepreneurs and startups with some key learning and experience from the 2016 Startup Grind Global Conference. I’d like to start by introducing myself to the MADE Magazine community. My name is Stella Ashaolu and I am a California native, consulting strategist by trade, and member of a minority segment of our population often considered foolish, but otherwise known as entrepreneurs. People often talk about their path to success in very vague and ambiguous term such as “I never gave up chasing my dream” or “I focused on the problem and that led to our success.” But how does that really help the rest of us trying to get there? As a founder working to launch my tech startup, WeSolv, I’m taking the MADE Magazine readers along for the ride of navigating the startup grind and the path to entrepreneurial success…as I experience it. What better way to commence this column than with a recount of the learnings and experience of the 2016 Startup Grind Global Conference? For those who don’t know, The Startup Grind the largest independent startup community, actively educating, inspiring and connecting 215,000 founders in over 200 cities worldwide. From February 23-24, I, along with 3,000 other entrepreneurs from around the world, met in Redwood City, California for 2 days of workshops, talks and meeting with Silicon Valley’s top investors, developers, journalists, and entrepreneurs. There were definitely some heavy-hitters in the building. Photography: Benji Aird (Airdography) MADE-MAGAZINE.COM 6