MADE Magazine Global Impact Issue - Page 35

MADEXXXX MADEINC TAILOR MADE A F R I C A N FA S H I O N B R A N D S T O WAT C H IN 2018 MADE BY ASHLEI WILLIAMS Dashikis, purses, skirts, hair wraps, jewelry. The odds are high that you’ve incorporated African fashion in your wardrobe over the last few years or so. From celebrities like Michelle Obama and Beyonce to everyday people like you and me, a demand for the vibrant prints and colors of Afrcian fashion has been created. So much so that it’s now described as a billion- dollar market. TOFARA FASHION tofara . com @tofarafashion ÖFUURË ofuure . com @ofuure Designer Tehilah Abakasanga created Fashion birthed in places like Johannesburg, Lagos and ÖFUURË in 2015 based Nairobi has permeated North on a pure love for African American and European prints. Featuring vibrant apparel and accessories scenes. colors and striking MADE has you covered on the patterns, the women’s brands that you will want to clothing brand features include in your repertoire over versatile pieces that can the next year! be worn everyday. CHRISTIE BROWN Affordable luxury, functional statement pieces, and African couture. Founded by Eriver Muwanguzi in 2016, Tofara is a Toronto-based, online luxury apparel and accessories store. The focus of the brand is handcrafted pieces that are inspired by Africa but designed with a contemporary aesthetic. MAKI OH christiebrownonline . com makioh . com @maki.oh @christiebrowngh This Ghanaian-based luxury women’s fashion brand aims to satisfy the stylish urge of the woman seeking a true taste of neo- African culture. Founded in 2008, Aisha Obuobi’s motivation came from watching her grandmother, Christie Brown, a seamstress. A manufacturer and retailer, the brand offers with pieces ranging from gowns, to statement pieces, to innovative accessories. Fusing traditional African techniques with detailed contemporary construction, this women’s wear brand was founded by Maki Osakwe in 2010. The Maki Oh design ethos challenges notions of beauty and made-magazine.com | 35 analyses cult