MADE Legends Edition - Page 63

MADE INC. are not exhausting yourself in things that you’re interested in. The other jobs that I had, I was not performing well. I was not used to underperforming. You have to come to a point where when you don’t fit in a box, you have to get out of the box. No one really tells you what you should be doing if you don’t fit in the box. Once I figured out that I don’t need to fit in a box and not be so traditional in my career method and path, everything started happening. MADE: What are essential elements of a girl boss and how does she make a difference in the creative industry as an entrepreneur? VR: When I think of girl boss, I think of just as strong as a guy, like a beast - but in the most elegant, classy way. There’s a certain nurturing nature that I woman has and they have a certain finesse to things that only a woman can do. We have certain gifts and traits that are innate to us (that we were born with), and we can use that to our advantage when we realize the power in it. I would say finesse - that’s the first one. That strong, confident thing, but it also has a finesse to it that can’t quite be pinpointed. It is something that you need because when you come too hard or too aggressive, it’s intimidating. Beauty. Beauty is just engraved in what we are. We have this thing that we can use. So whether it’s your smile, your smell, your grace. We have this advantage that makes everybody happy when you walk in the door. A beautiful woman who is confident and educated with a purpose in life has certain beauty. It’s not something that you abuse, but use. The fact that we can have brains and beauty is something. That is power because both men and women appreciate beauty. I think is essential, while also using it to say, “I can do all these things and be beautiful too”. The “Superwoman” thing too. There are pros and cons to it because you feel like you can do everything and have to do everything even though you’re exhausted. But that’s not the case. You don’t have to do everything, and you don’t have to be 150% in every aspect in your life. However, I’m the type of person where if I’m thinking like Superwoman, I’m trying to do the best that I can. It doesn’t mean that I have to kill it everytime, but it means that I aspire to. As long as I’m aspiring to be the best that I can and know my limit at the same time, that’s what makes me Superwoman. MADE: As a brand strategist, consultant and entrepreneur, how do you generate new ideas for each of your clients? VR: Well, each client is different. But even if they’re doing the same thing, when it comes to branding everything with be different. Branding is storytelling, branding is emotion - and it will be unique. Even if I wanted to copy an idea from one client to the next, I never could because what could fit for one person will not fit for the next. I just believe in authenticity. That’s one of the primary things that I teach to clients and preach. But it’s also one of the things that I exude being a brand strategist and businesswoman. I believe authenticity is key. Everybody has a unique lane, so I try to teach that. MADE: How has your career in entrepreneurship affected your life? VR: Entrepreneurship has taught me how to trust myself. I think sometimes we don’t really ask ourselves the right questions. A lot of times we think we know ourselves so well and really have a good grasp on things. But you don’t really know yourself until certain things are presented to you. I would have never asked myself before being an entrepreneur do you trust yourself. And if I did ask myself that I would be like, “Yeah, of course I trust myself”. But not until you have to eat what you kill - not until you are responsible for your own success, growth, and paycheck. You are responsible for so much as an entrepreneur. You are responsible for every single thing when you have a business in every aspect - in marketing, business development, finances, promotion. Literally everything. When you first start off, it is just you. You have to figure out everything on your own. You have figure made-magazine.com | 63 MADE INC. are not exhausting yourself in things that you’re interested in. The other jobs that I had, I was not performing well. I was not used to underperforming. You have to come to a point where when you don’t fit in a box, you have to get out of the box. No one really tells you what you should be doing if you don’t fit in the box. Once I figured out that I don’t need to fit in a box and not be so traditional in my career method and path, everything started happening. I’m thinking like Superwoman, I’m trying to do the best that I can. It doesn’t mean that I have to kill it everytime, but it means that I aspire to. As long as I’m aspiring to be the best that I can and know my limit at the same time, that’s what makes me Superwoman. MADE: What are essential elements of a girl boss and how does she make a difference in the creative industry as an entrepreneur? VR: Well, each client is different. But even if they’re doing the same thing, when it comes to branding everything with be different. Branding is storytelling, branding is emotion - and it will be unique. Even if I wanted to copy an idea from one client to the next, I never could because what could fit for one person will not fit for the next. I just believe in authenticity. That’s one of the primary things that I teach to clients and preach. But it’s also one of the things that I exude being a brand strategist and businesswoman. I believe authenticity is key. Everybody has a unique lane, so I try to teach that. VR: When I think of girl boss, I think of just as strong as a guy, like a beast - but in the most elegant, classy way. There’s a certain nurturing nature that I woman has and they have a certain finesse to things that only a woman can do. We have certain gifts and traits that are innate to us (that we were born with), and we can use that to our advantage when we realize the power in it. I would say finesse - that’s the first one. That strong, confident thing, but it also has a finesse to it that can’t quite be pinpointed. It is something that you need because when you come too hard or too aggressive, it’s intimidating. Beauty. Beauty is just engraved in what we are. We have this thing that we can use. So whether it’s your smile, your smell, your grace. We have ѡ́مх)ѡЁٕ́剽䁡ݡ)݅ѡȸѥհݽݡ)́ЁՍѕݥѠ͔)́х丁%ӊéЁͽѡ)ѡЁԁ͔Ё͔QЁѡЁݔ)ٔɅ́䁥́ͽѡ)QЁ́ݕȁ͔Ѡݽ)ɕє丁$ѡ͕́ѥݡ)ͼͥЁѼͅ䰃q$ѡ͔ѡ)ѥհѽtQqMݽt)ѡѽQɔɔɽ́́Ѽ)͔ԁԁٕѡ)ٔѼٕѡٕѡ՝)׊eɔᡅѕ ЁѡӊéЁѡ͔e)eЁٔѼٕѡԁe)ٔѼٕ䁅Ёȁ)!ݕٕȰ'eѡͽݡɔ()5́ɅɅѕаձхЁ)ɕɕȰ܁ԁɅє)́ȁȁ()5!܁́ȁɕȁ)ɕɕ͡ѕȁ)YHɕɕ́͡х՝Ё)ѼЁ͕$ѡͽѥ́ݔe)ɕ䁅͕ٕͬ́ѡɥЁՕѥ̸)Ёѥ́ݔѡݔ܁͕ٕ)ͼݕɕ䁡ٔɅ)ѡ̸ ЁԁeЁɕ䁭܁͕)չѥхѡ́ɔɕ͕ѕѼԸ)$ݽձٕٔȁ͕ͭɔ)ɕɕȁԁЁ͕)$͕ͬѡЁ$ݽձ+qe͔$Ё͕t ЁЁչѥ)ԁٔѼЁݡЁԁЁչѥ)ԁɔɕͥȁȁݸՍ̰)ɽѠ卡eԁɔɕͥ)ȁͼՍ́ɕɕȸeԁɔ)ɕͥȁٕͥѡݡ)ԁٕٔͥ́䁅Ѐ)ɭѥٕͥ́а̰)ɽѥ1ѕɅ䁕ٕѡ])ЁхЁЁ́ЁԸeԁٔѼɔ)Ёٕѡȁݸeԁٔɔ()饹((0