MA Fashion Lookbook LookBook_MAFASHION_2017 | Page 2

BEST BEFORE
Natália Frazão Nicolau (1986, Brazil)
Natalia’s collection is called ‘Best Before’ and the essence of the concept is to
challenge the way woman are represented facing imposed values based on age,
fertility and ideas of decorum and good taste.
“My proposal to both fashion designing systems – through a suggestion of a
horizontal hierarchy in product development and supply chain – and for women
– through the design of a fashion collection – is to regain the power of expres-
sion by reclaiming the values that were once used against and to debunk them.”