By Ashley Teale
KLUGE
Thank you Arturo Perez, Leonardo Valero, Abraham Aguero, Daniel Garcia,
Cameron Wood for providing the 3D Virtual Reality City they created for our cover!
A look at the creative design firm behind the 3D Virtual Reality City for Slicon Beach Fest 2016
In this day and age, with thousands of businesses vying to stand apart from the other, distinct branding is what helps make a business special. Potential clients want to see a high level of creativity and imagination put into how a service presents itself.
Arturo Perez, CEO and Founder of Kluge Interactive, understands that. He aims to deliver each time for his ever-expanding roster of B2B clients. To his credit, he's been succeeding for the better part of
eight years.
According to Kluge's official site, they are a “versatile, cross-functional, digitally focused collective of designers, engineers, strategists and storytellers dedicated to the B2B space.”
Kluge, a 2016 Summit Creative Award winner, has achieved notoriety throughout the design industry based on innovative digital branding work done for various services, including Ion Pacific, Opera, and Telesign. Perez is proud that Kluge allows him to coalesce his passions for business, entrepreneurship, design, music and philosophy.
Inspired by Personal Experience
A veteran of the industry for years, Perez got his start as a consultant. His experience with steering businesses in the right direction instilled him with a strong sense of strategy. It's not just what a business does. It's, why, how, and when. For Perez, it wasn't just the lessons learned via consultation that helped form Kluge's ethos, however.
Perez ran an online music outlet named Kludge for over six years. He covered a wide range of music in the independent scene, gaining a reputation for quality long form writing. The time Perez spent running Kludge helped deepen his understanding and appreciation for creativity.
Arturo Perez, CEO, Kluge Interactive, pictured on right.
Photo credit by Justin Lai.
Silicon Beach Magazine/Page 33
3D City
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Fly through
the 3D boardwalk
3D City
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