WHAT ARE THE CHALLENGES
OF INCORPORATING
RESIDENTIAL CONDOS INTO A
LUXURY HOTEL BRAND? with room service, housekeeping,
pool, and beach services and
concierge among other things, find
the experience very satisfying.
There are many challenges, and
the key is to ensure accurate
communication with owners as
to what is expected of them and
what is to be delivered by the hotel
brand. We work with our owners
as partners to understand what
ownership in a resort property
entails and its benefits compared to
owning a second home. For example,
personalization of the home and
its décor/furniture is generally not
acceptable to the brand, which can
sometimes detract a buyer from
ownership. But those owners who
embrace the property for what it is,
a low maintenance way to enjoy a
luxurious home that pays for itself
(and often generates financial gains)
and also allows the owner to “live in
a hotel” while in residence, complete Our latest project Rock House Turks
and Caicos is a prime example of
taking the residential concept and
placing a luxury resort infrastructure
within it to provide its owners with
a unique variation on the model.
At Rock House, owners are buying
single cottages, not condominiums
in a building, which by their very
nature have a more pronounced
residential feel. These cottages will
form the key hotel product in the
resort, which offers the traveler a
different option in their choice for a
vacation. Each cottage is individual,
with its own swimming pool,
spacious living areas, kitchens, and
breathtaking ocean frontage. Just
outside their cottage is the resort,
complete with its own private beach,
swimming pools, spa, fitness center,
and a variety of food and beverage
offerings.
LUXURY TRAVEL IS GROWING
AND THERE IS INCREASED
INTEREST IN PERSONALIZED,
MEANINGFUL ITINERARIES
AND DESTINATIONS. HOW
HAVE YOU RESPONDED TO
THIS TREND?
We have invited our guests to
experience the local flavor of the
destination, including invitations
to participate in our community
volunteer and charity efforts,
personalized trips to lesser-known
islands within the archipelago, which
include dining with local families and
farmers, and visits to local schools.
Often our guests return with a will
to contribute, either financially
or with resources, toward these
locations, which creates a bond that
far extends a stay at a resort and
builds guests for life.
West Bay Club
84 ILHA